Marine & Boat Events in Switzerland

Ascona Boat Show

May 29, 2025 - June 01, 2025

The Ascona Boat Show: A Celebration of Luxury and Innovation in Boating

The Ascona Boat Show is one of the premier events in the global boating industry, offering an exclusive and sophisticated platform for both boating enthusiasts and professionals. Set in the breathtaking location of Lake Maggiore, in the charming town of Ascona, Switzerland, the show brings together industry leaders, boat manufacturers, designers, and investors to celebrate the art of boating. This prestigious event is widely recognized for showcasing the finest boats, the latest maritime innovations, and offering a stunning environment for networking and collaboration.

Each year, the Ascona Boat Show transforms Patrician Harbour into a vibrant meeting point for the elite of the boating world. Visitors and exhibitors can expect a four-day extravaganza filled with the latest trends in boating technology, design, and eco-friendly solutions. Whether you are a professional in the maritime industry or a passionate boat enthusiast, the event offers something for everyone.


A Unique Setting at Lake Maggiore

Lake Maggiore, with its tranquil waters and scenic views, offers the perfect backdrop for this world-class boating event. The town of Ascona, known for its Mediterranean charm, adds to the overall atmosphere of luxury and elegance that defines the show. The location itself is a key element of the experience, blending the beauty of the landscape with the sophistication of the boating industry.

At Patrician Harbour, where the show is held, attendees can explore the latest boat designs, enjoy luxury yachts, and see firsthand the innovative solutions that are shaping the future of boating. This location also offers visitors an opportunity to enjoy the natural beauty of the lake while engaging in high-level discussions with industry professionals and boat designers.


What to Expect at the Ascona Boat Show

One of the most anticipated aspects of the Ascona Boat Show is the wide array of boats and marine products on display. The show serves as a platform for showcasing the latest in boat design, performance, and sustainability. From sleek luxury yachts to cutting-edge high-performance boats, the event is a celebration of the artistry and craftsmanship that goes into creating these incredible vessels.
Highlights of the Show Include:

Exclusive Boat Exhibitions: The show features an impressive selection of boats, including yachts, speedboats, and luxury vessels. The exhibitors are some of the leading names in the boating industry, offering visitors a chance to see the most recent innovations and designs.

Innovative Marine Technology: One of the most exciting aspects of the Ascona Boat Show is the opportunity to explore the latest advancements in marine technology. This includes electric-powered boats, hybrid propulsion systems, and eco-friendly boating solutions that are helping reduce the environmental impact of boating.

Industry Networking: The event is an excellent opportunity to connect with other professionals in the boating world. Whether you're looking to form partnerships, explore new business opportunities, or simply discuss the future of the industry, the Ascona Boat Show offers ample networking opportunities.

Eco-Friendly Innovations: The boating industry is increasingly focusing on sustainable practices, and the Ascona Boat Show is a prime example of this shift. The event will showcase the most eco-conscious boating innovations, including sustainable materials, electric propulsion, and energy-efficient technologies designed to make boating more environmentally friendly.

Luxury and Design: Beyond the technical aspects of boating, the Ascona Boat Show also highlights the luxury and aesthetic appeal of boating. Visitors will be able to admire exquisite yacht designs and interior fittings, experiencing the perfect fusion of technology and elegance.

Why the Ascona Boat Show Stands Out

The Ascona Boat Show isn’t just about showcasing boats—it’s a celebration of the boating lifestyle. It’s an event where luxury and innovation meet, offering a curated experience that allows both boat enthusiasts and industry professionals to appreciate the artistry behind modern boating.

Some of the key features that make the Ascona Boat Show stand out include:


1. Stunning Setting

Lake Maggiore provides a picturesque and serene environment that adds to the overall luxurious feel of the event. It’s a location that perfectly complements the world of boating, offering not only an exhibition of vessels but a chance to immerse oneself in nature’s beauty.


2. Exclusivity

As a premium event, the Ascona Boat Show attracts only the finest exhibitors and top-tier boat manufacturers, making it a highly exclusive gathering for the boating elite. This exclusivity adds a sense of prestige to the event, ensuring that attendees are exposed to only the best in the industry.


3. Comprehensive Exhibits

The show covers all aspects of the boating industry, from luxury yachts to high-performance vessels and everything in between. It’s not just about the boats themselves, but about the entire experience, including cutting-edge technology, eco-friendly innovations, and maritime accessories.


4. Networking Opportunities

The Ascona Boat Show brings together boat designers, manufacturers, investors, and maritime experts. Whether you’re looking to build new business relationships, exchange ideas, or explore potential collaborations, the event offers a wealth of networking opportunities.


5. Focus on Sustainability

As the boating world moves towards more sustainable solutions, the Ascona Boat Show places a significant emphasis on green boating technologies. The event is committed to promoting innovations that help reduce the carbon footprint of boating, making it an important platform for discussing and showcasing eco-friendly solutions in the maritime industry.


Celebrating Two Decades of Excellence

The Ascona Boat Show is not just an exhibition; it is a symbol of the continued growth and success of the global boating industry. Over the years, the event has become a major platform for launching new models, technologies, and innovations in the boating world. The 20th anniversary of the show is a significant milestone, reflecting its enduring impact on the industry and its status as one of the top boat shows in Europe.

The show’s legacy is built on its ability to blend tradition with innovation, offering a space where the boating community can come together to share knowledge, experience, and inspiration. Each year, the Ascona Boat Show raises the bar, attracting a diverse audience and pushing the boundaries of what’s possible in boating.


Why You Should Attend

The Ascona Boat Show is more than just a trade show—it’s a celebration of everything that makes boating so special. Whether you are a boat owner, an industry professional, or simply someone who appreciates the elegance and innovation of boating, the event offers something for everyone. From luxury yachts to cutting-edge technologies, this prestigious event allows you to explore the latest trends and innovations in the world of boating. With a stunning setting at Lake Maggiore, ample networking opportunities, and a focus on eco-friendly solutions, the Ascona Boat Show is truly an event that should not be missed.

Experience the future of boating in one of the most beautiful locations in Europe. Immerse yourself in innovation, style, and luxury—and be a part of the Ascona Boat Show, where the world of boating comes alive.