Footwear Events in Netherlands

PREVIEW Footwear & Accessories Trade Show

PREVIEW is a contemporary fashion fair that has quickly established itself as a go-to platform for connecting brands, retailers, and industry professionals in the Netherlands. Launched in July 2020 by CAST in Nieuwegein, the event was created to provide a professional yet relaxed environment where meaningful business interactions can take place. By focusing on relevant, high-quality brands and accessible presentation formats, PREVIEW has become a preferred destination for both established retailers and emerging fashion stores seeking inspiration, products, and industry insights.

A platform for connection and professional growth

At its core, PREVIEW emphasizes human connection and the exchange of industry knowledge. Unlike larger, impersonal trade shows, the fair is designed to foster conversations and collaboration between fashion agents, brands, and buyers. Attendees can explore carefully curated collections, discover new trends, and gain insights into the business of fashion all in a welcoming and approachable setting.

The event’s concept prioritizes clarity and simplicity. Each brand is given a straightforward presentation space, allowing visitors to navigate the fair efficiently while still engaging deeply with each exhibitor. This ensures that the focus remains on the products and the stories behind the brands, rather than overwhelming visitors with complex layouts or excessive branding.

Curated collections and relevance for retailers

PREVIEW’s strength lies in the careful curation of participating brands. By selecting companies whose collections complement one another, the fair creates a coherent visitor experience that is immediately relevant to retailers. Buyers can explore cohesive assortments, compare trends across brands, and identify opportunities for their stores, all within a single visit.

Highlights of PREVIEW include:

A diverse range of fashion brands representing current trends and contemporary styles

Direct access to brand representatives and fashion agents for discussions and ordering

Insight into product development, design concepts, and retail strategies

This approach ensures that every meeting and interaction is purposeful, maximizing the potential for successful collaborations.

Learning and inspiration in an informal setting

Beyond commerce, PREVIEW offers attendees a chance to learn and be inspired. Workshops, presentations, and informal discussions allow visitors to deepen their understanding of the industry while discovering practical tools for their own business operations. The fair’s informal atmosphere encourages open dialogue, networking, and idea-sharing, helping professionals to build meaningful relationships in a low-pressure environment.

Emerging brands benefit particularly from this format, as it allows them to present their collections to the right audience without the intimidation factor often associated with larger trade fairs. At the same time, established brands gain exposure and feedback from key buyers, reinforcing their presence in the market.

A simple, effective exhibition concept

The organization of PREVIEW focuses on clarity and efficiency. Each edition features a streamlined exhibition floor where visitors can move easily from one brand to another, making the experience productive without feeling rushed. The consistent layout and concept make it simple for first-time attendees to navigate, while returning visitors appreciate the predictability and professional structure.

Key features include:

Coherent brand grouping to facilitate comparison and trend spotting

Accessible presentation spaces that prioritize products over elaborate displays

Clear event flow to maximize visitor engagement and minimize confusion

By combining these elements, PREVIEW ensures that both brands and buyers can focus on meaningful interactions, rather than logistics or navigation challenges.

A unique meeting place for relevant brands and retailers

Ultimately, PREVIEW distinguishes itself by creating a space where relevant brands meet relevant retailers. The fair emphasizes quality over quantity, ensuring that every exhibitor contributes to a coherent and inspiring experience. This approach makes it easier for retailers to discover new products that align with their store’s identity and customer base, while brands benefit from direct access to decision-makers who are genuinely interested in their collections.

Why PREVIEW matters

PREVIEW matters because it demonstrates how a well-curated, approachable fashion fair can combine commerce, inspiration, and industry learning in a single platform. For retailers, it provides efficient access to products and brands that matter; for designers and agents, it offers exposure and meaningful connections.

By emphasizing relevance, clarity, and engagement, PREVIEW has established itself as a key event in the Dutch fashion calendar a place where creativity, business, and professional growth converge in a friendly and productive environment.