Auto & Automotive Events in Italy


Automotive Dealer Day
Automotive Dealer Day: Decoding the Revolution in Automotive Retail and Mobility
The automotive industry is undergoing a profound transformation, driven by rapid technological advancements, evolving consumer demands, and a growing emphasis on sustainability. To navigate this revolution and to remain at the forefront of innovation, industry leaders and experts must engage in dynamic discussions, share insights, and explore the latest solutions. Automotive Dealer Day is the premier event where automotive retail meets the broader mobility ecosystem, offering a platform to dive into these changes and collectively shape the future of the industry.
Held annually, Automotive Dealer Day focuses on the pillars of change reshaping the automotive world. From new powertrains and emerging business models to disruptive technologies and the rise of electric vehicles (EVs), the event highlights the intersection of innovation, sustainability, and business in the context of automotive distribution and retail. This transformative event brings together automotive dealers, OEMs, startups, suppliers, and industry experts to explore how the sector can adapt, thrive, and redefine mobility.
A Transformative Experience: Automotive Dealer Day
Automotive Dealer Day is designed to be more than just an exhibition of the latest products; it serves as an immersive experience that bridges the gap between the traditional automotive world and the evolving mobility ecosystem. The event invites participants to delve into business model innovations, explore new powertrains, and understand how technologies such as artificial intelligence (AI), connected vehicles, and autonomous driving are reshaping the landscape of automotive retail.
"Decoding Revolution" is the theme of this year's event, encapsulating the need for industry professionals to decode the changes occurring in automotive distribution and retail. The rapidly shifting landscape offers immense opportunities, but only for those who are prepared to understand these changes fully, embrace sustainability, and use innovation to lead the way.
The Future of Mobility: Key Areas of Focus
The event highlights several key areas of focus that are essential for shaping the future of the automotive industry:
1. The Shift to Electric Mobility
One of the most significant changes in the automotive industry is the rise of electric vehicles (EVs). Driven by the growing need for sustainable transportation, governments' regulatory frameworks, and the demand from consumers for cleaner, greener alternatives, the shift to EVs is well underway. Automotive Dealer Day brings together industry leaders to discuss the challenges and opportunities that this transition presents, from EV adoption and charging infrastructure to new business models that cater to the electric mobility sector.
Electric mobility is expected to redefine the future of transportation. The event offers a unique opportunity to discuss advancements in battery technology, charging solutions, and EV sales strategies. Experts from around the world share best practices on how dealerships can adapt to this new wave of electric vehicles, ensuring that they remain relevant in the market.
2. Emerging Business Models and Disruptive Technologies
The automotive industry is witnessing the rise of innovative business models that are reshaping traditional dealership structures. With the rise of digital sales, subscription models, and mobility-as-a-service (MaaS), dealerships must adapt to new ways of reaching customers, offering flexible financing options, and providing services that go beyond traditional car sales.
Disruptive technologies such as artificial intelligence (AI), big data analytics, and blockchain are playing a key role in transforming how businesses operate. During the event, attendees can explore how these technologies are being used to enhance customer experiences, streamline operations, and create new revenue streams.
3. Sustainability and Green Innovation
As the global focus on sustainability intensifies, the automotive industry is increasingly being called to rethink its practices. From the materials used in vehicle manufacturing to the energy sources that power vehicles, sustainability is a key factor in the future of automotive mobility. Automotive Dealer Day places significant emphasis on green innovation, offering a platform to discuss eco-friendly manufacturing practices, carbon reduction, and how the industry can contribute to the global sustainability agenda.
The event highlights innovative solutions and strategies for creating environmentally conscious vehicles and business operations. Discussions around the integration of renewable energy sources, sustainable production methods, and carbon-neutral dealerships will be central to the event's agenda.
4. Connected Vehicles and Autonomous Driving
The future of mobility is undeniably linked to the rise of connected vehicles and autonomous driving. With 5G technology enabling real-time data exchange between vehicles, infrastructure, and services, the role of connectivity in enhancing the driving experience is becoming more pronounced. At Automotive Dealer Day, professionals will explore how connected vehicles are influencing customer expectations and how dealerships can integrate these technologies into their operations.
Additionally, autonomous vehicles are set to revolutionize the concept of mobility, shifting the focus from owning a vehicle to accessing transportation services on demand. Automotive Dealer Day will provide insights into how dealerships can prepare for the arrival of self-driving cars, including adapting their sales strategies and customer service models.
Networking and Collaboration at Automotive Dealer Day
One of the key features of Automotive Dealer Day is the incredible networking opportunities it provides. As the automotive industry faces unprecedented changes, it is crucial for businesses to collaborate and learn from one another. The event brings together a wide array of professionals from all corners of the industry, including:
OEMs (Original Equipment Manufacturers)
Automotive dealerships
Startups focused on mobility innovation
Technology providers offering cutting-edge solutions
Regulatory bodies and industry associations
Through panel discussions, workshops, and one-on-one meetings, participants can share knowledge, discuss challenges, and build relationships that foster future collaboration. Networking events like roundtable discussions and industry meetups provide a relaxed environment for industry experts to explore partnerships and innovations that can propel the automotive sector forward.
Understanding the Revolution: Why Automotive Dealer Day is Essential
Automotive Dealer Day is not just an exhibition but a vital gathering where stakeholders from every facet of the automotive ecosystem converge to define the future of mobility. With its unique focus on innovation, sustainability, and technological advancements, the event equips attendees with the tools and knowledge needed to thrive in an industry undergoing profound transformation.
The event’s theme, "Decoding Revolution", encapsulates the idea that understanding and embracing the changes in the automotive world is the key to creating opportunities. The future of automotive mobility lies in the hands of those who are not only aware of the ongoing revolution but who are also actively leading the charge with innovative solutions and a commitment to sustainability.
As the automotive retail and mobility ecosystems continue to evolve, Automotive Dealer Day provides the platform to drive forward-thinking solutions, ensuring that businesses are well-positioned to meet the challenges and opportunities of the future.
A New Paradigm for Automotive Evolution
The Automotive Dealer Day stands at the crossroads of automotive retail and the broader mobility ecosystem. With its emphasis on innovation, excellence, and sustainability, the event is an essential gathering for those looking to shape the future of the industry. As the automotive world transforms, Automotive Dealer Day remains a leading platform for industry experts and professionals to decode the revolution, turn challenges into opportunities, and create a new paradigm for the future of mobility.
This transformative event is an unmissable opportunity for anyone in the automotive sector to stay ahead of the curve, connect with industry leaders, and be part of the revolution that is reshaping the global automotive landscape.


Autopromotec
Autopromotec, held biennially in Bologna, stands as one of the most prestigious and influential international exhibitions for the automotive repair and service industry. Since its inception in 1965, the fair has become a key platform for showcasing the latest advancements in car repair equipment, automotive products, and cutting-edge technologies. The event attracts industry professionals from across the globe, offering an ideal environment for networking, learning about new trends, and forming valuable business connections.
Focused on offering innovative solutions for vehicle maintenance and repair, Autopromotec features a comprehensive range of products, including tools, machinery, spare parts, diagnostic systems, and equipment for car workshops, service stations, and tire repair shops. The exhibition highlights not only the latest products but also technological innovations in areas like tire production, electronic and industrial design for safety, energy efficiency, and environmental protection. As a result, Autopromotec serves as an essential event for professionals looking to stay ahead of market trends and technological advancements in the automotive sector.
The fair's diverse range of themes covers everything from garage equipment and car bodywork tools to equipment for wheelbase repairs, engine diagnostics, and vehicle inspection systems. With a strong emphasis on the secondary automotive market, the event plays a vital role in advancing the industry, particularly in regions facing rising fuel demands and stricter emissions regulations. It offers solutions for evolving challenges in the automotive sector, particularly those addressing environmental concerns and the push for alternative energy sources.
Autopromotec also serves as a unique business environment by exclusively inviting industry specialists, fostering a productive atmosphere for participants and visitors alike. This ensures that all exhibitors can maximize the potential of their presence, while attendees can discover groundbreaking products and deepen their understanding of the latest industry shifts. The fair is particularly valuable for companies seeking to expand their market reach, as it brings together a mix of domestic and international professionals. For example, in the 2017 edition of the fair, a remarkable increase in attendance was recorded, with over 113,000 professionals visiting the event, highlighting its global appeal and relevance.
With its focus on innovation, sustainability, and industry growth, Autopromotec offers a forward-thinking outlook on the automotive sector, making it an unmissable event for anyone involved in the car repair, maintenance, and service industry. It not only showcases the newest products but also serves as a vital hub for the exchange of ideas, business strategies, and technological advancements. As the automotive industry continues to evolve in response to global trends, Autopromotec remains a key event for shaping the future of automotive repair and service.


Concorso d'Eleganza Villa d'Este
The Concorso d’Eleganza Villa d’Este: Where Automotive Art Meets Cultural Heritage
Every spring, on the shores of Lake Como in Italy, a prestigious event takes place that unites automotive excellence, heritage, and artistry. The Concorso d’Eleganza Villa d’Este is not just an automobile exhibition—it is a cultural phenomenon that celebrates the timeless beauty and engineering marvel of classic and concept cars. With over 12,000 visitors attending annually, this event has grown into a symbol of refined taste, technical craftsmanship, and passionate car ownership.
The event has a long-standing tradition, dating back to 1929. Today, it offers a unique blend of historic automobiles, cutting-edge innovations, and elegant surroundings. For collectors and automotive enthusiasts alike, it provides an opportunity to witness the seamless fusion of past and future in automotive design.
Celebrating International Automotive Excellence
From the very beginning, the Concorso d’Eleganza Villa d’Este has focused on honoring the finest examples of automotive achievement. This includes not only historically significant vehicles but also modern concept cars that hint at the future of mobility.
Throughout the event, cars are judged in a variety of categories, with particular attention to authenticity, historical accuracy, and aesthetics. Prestigious awards are granted to standout vehicles, including the highly coveted “Best of Show” prize, which recognizes the most exceptional automobile on display.
What Makes the Concorso Unique?
A number of key features make this event stand out from other car shows around the world:
Historical Significance: The event is one of the oldest of its kind, held in a venue that exudes elegance and history.
Strict Curation: Only the most exquisite cars are invited to participate, ensuring the highest quality standards.
Spectacular Setting: Located on the grounds of the Grand Hotel Villa d’Este, the event overlooks Lake Como’s scenic beauty.
Exclusive Audience: Attendance is limited, allowing for an intimate experience for both participants and guests.
Unlike more commercial auto shows, the focus here is not on mass production or retail marketing. Instead, it is about preserving and showcasing the spirit of innovation and design.
Dynamic Displays of Historic and Concept Cars
A major highlight of the Concorso d’Eleganza Villa d’Este is its dynamic presentation of vehicles. Rather than remaining stationary, many of the cars are driven in parades and judged in motion, allowing visitors to hear engines roar and see design in action. This dynamic format reinforces the idea that these vehicles are not just museum pieces—they are living artifacts.
One of the unique aspects of the event is the direct interaction between car owners and the public. Collectors share the stories behind their vehicles, discussing restoration projects, sourcing of original parts, and personal experiences with these automotive treasures.
Awards That Honor the Past While Inspiring the Future
The Concorso d’Eleganza Villa d’Este is renowned for its carefully curated award categories. These honors do more than just recognize beauty; they preserve legacy and inspire future design.
Key Award Categories Include:
Best of Show – Overall excellence in design, restoration, and presentation.
Concept Cars & Prototypes – A glimpse into the future of automotive design.
Historic Cars – Awards divided by era, such as pre-war and post-war classics.
People’s Choice – Chosen by visitors, highlighting public appreciation.
Special Mentions – Unique categories like “Most Original Restoration.”
This celebration of excellence sets a high standard for collectors and inspires ongoing care and passion for historic vehicles.
The Venue: A Perfect Harmony of Style and Setting
Few automotive events in the world can boast a venue as majestic as the Grand Hotel Villa d’Este. Built in the 16th century, this lakeside palace provides an ambiance of old-world elegance. Manicured gardens, neoclassical architecture, and panoramic lake views create an unforgettable backdrop for the event.
Walking through the event grounds, one encounters a blend of architecture, history, and cutting-edge automotive technology. It’s not unusual to find a 1930s Rolls-Royce parked beside a futuristic concept car from a major manufacturer like BMW or Aston Martin.
Additional Highlights of the Event
Beyond the main exhibition, the event includes:
Gala Dinners and evening receptions for guests and participants.
Symposiums and Talks on automotive design, history, and restoration.
Exclusive Auctions featuring rare cars and collectibles.
Art Exhibitions that connect automotive and visual arts.
These additions make the event an immersive cultural experience, rather than just an automotive display.
Looking Ahead: The Future of the Concorso d’Eleganza
Even as it honors the past, the Concorso d’Eleganza Villa d’Este continues to evolve. In recent years, there has been an increasing focus on sustainability and electric vehicle concepts, reflecting broader industry trends.
Future editions of the event are expected to expand their reach, incorporating more modern design philosophies while staying true to the event’s heritage. Collectors and manufacturers are encouraged to think innovatively, balancing elegance with ecological awareness.
Why It Matters in Today’s World
Events like this offer more than nostalgia—they preserve history, foster appreciation for design, and encourage innovation. In an age of rapid technological change, the Concorso d’Eleganza Villa d’Este serves as a reminder that beauty, craftsmanship, and passion are timeless values.
More Than Just a Car Show
The Concorso d’Eleganza Villa d’Este is far more than a gathering of classic and concept cars. It’s a celebration of culture, creativity, and community. Whether you're an automotive purist, a casual admirer, or a design enthusiast, this event offers an experience that transcends the ordinary.
In showcasing historic cars, modern prototypes, and automotive artistry, it reaffirms the enduring connection between form and function, past and future. Every edition builds upon a legacy that continues to inspire, ensuring that the roads of tomorrow are shaped with the spirit of yesterday.


Milano Monza Motor Show
MIMO Milano Monza Motor Show: A Festival of Speed, Style, and Innovation
The MIMO Milano Monza Motor Show is set to make an electrifying return at the iconic Autodromo Nazionale Monza, one of the most legendary racing circuits in the world. More than just an auto show, MIMO is a celebration of everything that moves us — from cutting-edge electric cars to roaring hypercars. Across three action-packed days, this event unites manufacturers, car lovers, and innovators in a dynamic showcase of motoring excellence and adrenaline-fueled experiences.
As visitors step into the world of MIMO, they’ll not only witness the future of mobility but also have the rare chance to test drive the latest models and explore innovations up close. The combination of speed, style, and sustainability makes this edition of the Milano Monza Motor Show a must-attend event for automotive enthusiasts from around the globe.
The Venue: Where Heritage Meets High-Octane Energy
Few venues in the world rival the Autodromo Nazionale Monza in history and prestige. Located in the heart of Lombardy, this track has hosted countless legendary races and continues to be a symbol of passion for motorsports. For MIMO, Monza offers the perfect blend of accessibility, heritage, and functionality — allowing for large-scale exhibitions, thrilling drives, and engaging public interaction.
Highlights of the venue experience:
Access to the High-Speed Ring and historic racetrack
Trackside viewing from the grandstands
Paddock zones transformed into exhibitor spaces
Family-friendly areas and hospitality lounges
This immersive setting turns MIMO into more than an event — it becomes an experience.
Dream Cars on Display: From Classics to Hypercars
One of the biggest attractions at MIMO is the exhibition of rare and dream-worthy vehicles, carefully curated to reflect the most iconic, luxurious, and futuristic models ever built. Whether it’s the growl of a supercharged V12 or the silent surge of an electric prototype, visitors can witness the entire spectrum of automotive brilliance.
Noteworthy categories of vehicles on display:
Hypercars from top-tier manufacturers
Supercars with race-inspired engineering
Vintage classics and automotive legends
Concept vehicles and futuristic prototypes
Limited-edition electric and hybrid cars
These exhibits don’t just sit on a showroom floor. Many of these vehicles will take to the track, providing a visual and auditory spectacle that’s rarely seen outside of elite motorsport events.
Test Drives and Interactive Experiences
MIMO goes beyond passive viewing. One of its most thrilling aspects is the chance to get behind the wheel of some of the newest and most innovative cars available. Attendees can book test drives directly from participating manufacturers, taking their chosen vehicles through real-world routes and sections of the racetrack.
These drives include:
Urban routes to experience handling and comfort
High-speed ring segments for performance testing
Eco-driving challenges using electric and hybrid models
Guided technology tours for autonomous and connected features
The opportunity to drive — or ride along — provides a deep connection between the public and the vehicles, allowing potential buyers and fans to truly understand the value and capabilities of modern automotive technology.
A Platform for Sustainability and Smart Mobility
While MIMO celebrates horsepower and luxury, it’s also deeply rooted in sustainable innovation. Many participating manufacturers use this platform to debut their latest eco-friendly models, highlighting the industry's shift toward green mobility.
Environmental responsibility is woven throughout the event with:
Dedicated EV and hybrid showcases
Charging infrastructure demonstrations
Expert talks on sustainability and smart cities
Partnerships with clean energy providers
MIMO shows that the future of driving isn't just exciting — it's also responsible.
MIMO as a Cultural and Commercial Hub
Beyond the exhibitions and test drives, MIMO is a thriving center for industry networking, cultural exchange, and economic development. The event draws in a diverse audience — from engineers and designers to influencers and policy makers — all converging to explore the future of automotive design and business.
Opportunities at MIMO include:
B2B meetings with suppliers and buyers
Product launches and press unveilings
Investor and tech startup networking zones
Interactive seminars and trend forecasting
This multi-dimensional approach makes MIMO not just a car show, but a business accelerator and idea incubator for the mobility sector.
Grandstands, Engines, and Emotion: The Visitor Experience
For spectators, the grandstand experience is unforgettable. With the roar of engines echoing through Monza’s lush parkland and the smell of performance tires lingering in the air, every lap around the track becomes a celebration of movement and innovation.
The event is designed to be family-friendly and highly accessible, with a range of entertainment options, food courts, and interactive tech zones that make it enjoyable for all ages. From VR driving simulators to meet-and-greets with professional drivers, there’s something for everyone.
MIMO – Where the Past and Future of Motoring Converge
The MIMO Milano Monza Motor Show is more than an event — it’s a statement about where the automotive world has been, and where it’s headed. By combining history, high-performance, and forward-thinking innovation in one unforgettable weekend, MIMO sets the standard for what a modern motor show should be.
Whether you’re an industry insider, a car enthusiast, or a curious visitor looking to explore the possibilities of tomorrow’s transportation, MIMO offers a unique and exhilarating journey through the best of what the automotive world has to offer.


MOTOR GALLERY
In the picturesque city of Modena, Italy, where the echoes of automotive history resonate through its streets, enthusiasts from around the globe gather for an unparalleled celebration—the MOTOR GALLERY This prestigious event, held at Viale Virgilio, 55, 41100 Modena, Italy, is a homage to Italy's rich heritage of classic cars and motorcycles.
Set against the backdrop of Modena's charming architecture and vibrant culture, MOTOR GALLERY promises an unforgettable experience for aficionados and collectors alike. Here, attendees embark on a journey through time, exploring an exquisite exhibition that showcases a diverse array of classic automobiles and motorcycles. From the elegance of vintage Ferraris to the iconic designs of Ducati and Moto Guzzi, every vehicle tells a story of innovation, craftsmanship, and passion.
More than just a showcase, MOTOR GALLERY is a vibrant hub of activity where enthusiasts converge to share their love for automotive artistry. It's a rare opportunity to mingle with like-minded individuals, exchange stories, and forge lasting connections over a shared admiration for Italy's automotive legacy. Whether you're a seasoned collector or a curious newcomer, the event offers a welcoming atmosphere where every visitor can immerse themselves in the allure of classic cars and motorcycles.
For exhibitors, MOTOR GALLERY provides a prestigious platform to showcase prized vehicles and connect with a discerning audience of enthusiasts and potential buyers. It's a stage where passion meets prestige, where each vehicle on display represents not just transportation but a piece of history preserved through meticulous care and dedication.
Beyond the gleaming chrome and polished paintwork, MOTOR GALLERY embodies the spirit of camaraderie and community. Attendees can participate in vehicle exchanges, where owners can swap stories and perhaps even find their next prized possession. It's a testament to the enduring appeal of classic automobiles and motorcycles, where every turn of the wheel evokes a sense of nostalgia and admiration.
As the sun sets over Modena and the engines purr in harmony, MOTOR GALLERY invites you to be part of an extraordinary celebration of Italy's classic car and motorcycle culture. Whether you're here to admire, acquire, or simply revel in the atmosphere, this event promises an experience that blends history, passion, and the timeless allure of automotive excellence.