Wine & Spirits Events in Shanghai
ProWine Shanghai
ProWine Shanghai stands as a pivotal moment in the global wine and spirits calendar, offering a comprehensive platform where the world’s leading industry figures converge to shape the future of the trade. Held annually at the Shanghai New International Expo Center, the event is a dynamic showcase for everything from established wine houses to innovative new brands eager to make their mark on the Chinese market. With China’s wine and spirits industry expanding rapidly, ProWine Shanghai serves as a bridge between the international market and local trade professionals, creating an environment of shared learning and opportunity.
The event’s German-standard professional service has earned it a reputation for delivering a seamless and high-quality experience year after year. From the moment visitors and exhibitors arrive, they are immersed in an atmosphere of business-driven interaction, where every corner of the expo hall is dedicated to creating meaningful connections. Exhibitors present their finest wines, spirits, and related products to a focused audience of buyers, distributors, and industry experts, while attendees have the chance to experience the latest innovations and trends shaping the industry.
ProWine Shanghai’s appeal lies not just in its scale, but in its exclusivity. Targeted solely at trade visitors, the event ensures that all interactions and presentations remain business-focused. Participants, including retail and wholesale representatives, food service professionals, hospitality leaders, and manufacturers, gain access to a curated space that fosters high-quality exchanges and collaborations. This concentrated environment allows businesses to forge valuable partnerships, explore fresh market strategies, and understand how to navigate China’s unique and diverse wine market. The fair provides a window into the preferences and demands of Chinese consumers, enabling industry leaders to adapt and innovate with greater precision.
The growth of China’s wine culture has created a fertile ground for international brands seeking to establish or expand their presence in the region. At ProWine Shanghai, companies gain direct access to China’s wine and spirits retail landscape, which continues to show immense potential. As the Chinese market matures, ProWine Shanghai helps both global and local players tap into new avenues for growth, whether that be in large urban centers or emerging second-tier cities where the demand for quality alcoholic beverages is on the rise.
One of the most notable aspects of the event is its ability to bring the entire value chain under one roof. In addition to traditional wine and spirits producers, attendees will discover new trends in packaging, distribution, and logistics, as well as the latest in production technology and sustainable practices. The event ensures that visitors walk away with not just new business leads, but a deeper understanding of how the wine and spirits industry is evolving globally, and particularly in one of the largest and most promising markets.
For those seeking to gain a competitive edge in the industry, ProWine Shanghai is the ideal destination to engage with some of the best minds in the business, learn about the future of the industry, and participate in an event that continues to shape the trajectory of global wine and spirits trade. With its unmatched focus on professionalism, innovation, and market insight, ProWine Shanghai is more than just an event—it is a vital business and networking hub that influences the future of the wine and spirits industry for years to come.
China Brew & Beverage
China Brew & Beverage: Asia’s Premier Hub for Brewing Innovation
The China Brew & Beverage (CBB) in Shanghai stands as a landmark event in Asia’s beverage and brewing industry. Far beyond a conventional trade fair, CBB has earned its reputation as the epicenter of innovation for professionals in the sector since its inception in 1995. Every two years, this vibrant gathering brings together an international community of brewers, beverage manufacturers, suppliers, and industry experts to share knowledge, explore the latest technological developments, and foster meaningful business connections. Held at the Shanghai New International Expo Center (SNIEC), one of China’s most modern and accessible exhibition venues, the event offers a dynamic environment that inspires collaboration and growth across the beverage market.
The fair is organized by Beijing Zhongqing Heli International Exhibition Co., Ltd. in partnership with Messe München GmbH, combining local expertise with global experience to ensure a world-class exhibition. CBB’s prominence lies in its ability to attract a diverse range of participants – from large-scale beverage corporations to innovative startups – each bringing unique solutions and fresh perspectives to the industry.
Exploring Cutting-Edge Technologies and Innovations
China Brew & Beverage provides an expansive showcase of the latest trends and technological advancements shaping the beverage sector. Exhibitors present a variety of products and services, including:
Advanced brewing and fermentation equipment designed for efficiency and precision
Automated bottling and filling systems tailored for both small and large-scale operations
Innovative beverage formulations, including functional drinks, craft beers, and non-alcoholic alternatives
Sustainable packaging solutions, focusing on recyclable materials, smart labeling, and eco-friendly production processes
These displays give attendees a firsthand look at how innovation is transforming every stage of beverage production, from raw ingredients to the final product on store shelves. Visitors can gain insights into emerging trends, such as plant-based beverages, energy drinks with functional benefits, and the growing integration of digital technologies in production and logistics.
Opportunities for Networking and Business Expansion
One of CBB’s defining features is its strong focus on business facilitation. The exhibition serves not only as a venue for product demonstrations but also as a strategic platform for establishing partnerships and expanding market reach. Participants benefit from:
Direct contact with international suppliers and potential distributors
Collaborative workshops and expert-led forums discussing market trends and regulatory challenges
Networking events designed to strengthen professional relationships and foster new collaborations
By encouraging interaction between regional and global stakeholders, the fair creates opportunities for both market entry and expansion. Companies attending CBB often leave with new contracts, innovative ideas, and insights that drive future business development.
Insights into Industry Trends and Market Dynamics
Beyond showcasing equipment and products, CBB places a strong emphasis on thought leadership. The event’s comprehensive program includes panel discussions, technical seminars, and live demonstrations that highlight emerging trends in the beverage industry. Attendees gain knowledge about topics such as:
Automation and smart production systems
Energy-efficient and sustainable manufacturing practices
Innovative packaging designs and digital labeling technologies
Market dynamics in Asia, including consumer preferences and regulatory developments
By providing these educational opportunities, the fair ensures that participants are well-equipped to respond to evolving market demands and technological advancements.
Why China Brew & Beverage Is Essential for Industry Professionals
CBB is more than an exhibition; it is a catalyst for growth, innovation, and international collaboration. Its significance extends across multiple dimensions:
Innovation: Showcasing state-of-the-art brewing and beverage technologies
Networking: Facilitating business connections between domestic and international players
Market insights: Offering valuable information on emerging trends and consumer behavior
Sustainability: Highlighting eco-friendly practices and responsible production techniques
The combination of these elements makes CBB a must-attend event for anyone looking to stay ahead in the rapidly evolving beverage industry.
A Platform Shaping the Future of Beverages in Asia
China Brew & Beverage exemplifies how trade fairs can go beyond mere exhibition spaces to become centers of learning, inspiration, and international cooperation. Attendees leave not only with tangible products and solutions but also with strategic insights, new partnerships, and a deeper understanding of the global beverage landscape. The event’s ability to bring together technology, innovation, and business opportunities ensures that it will continue to play a pivotal role in shaping the future of the beverage and brewing industries across Asia.
Whether you are a brewer, distributor, investor, or technology provider, CBB offers an environment where creativity meets opportunity, making it the ultimate destination for anyone invested in the growth and evolution of the beverage market.
