The Hair Project

March 01, 2026 - March 02, 2026

The Hair Project: Benelux’s Premier Event for Hair Professionals

Every two years, The Hair Project transforms Kortrijk Xpo into a buzzing hub of inspiration, creativity, and innovation for the professional hairdressing industry. Attracting over 13,000 industry specialists from across the Benelux region, this event has earned its reputation as a must-attend gathering for those serious about the craft and business of hair.

From trend-spotting to technical demonstrations, product launches to fashion-forward runway shows, The Hair Project delivers an all-in-one experience that combines education, entertainment, and business. For salon owners, hairstylists, barbers, beauty entrepreneurs, and cosmetic distributors, this is more than just a trade fair—it's a celebration of hair culture and a launchpad for the future of the industry.

Why The Hair Project Stands Out in the Beauty Event Landscape

What makes The Hair Project unique among industry shows is its clear and modern concept, which blends professional exhibition space with theatrical performances, interactive learning, and lifestyle experiences. Rather than a static showroom, the event creates a dynamic environment where quality, craftsmanship, and creative energy meet.

Key features that define The Hair Project:

A vibrant mix of over 120 leading suppliers and brands

Live runway shows in a theater-style hall showcasing the latest hair trends

Technical demonstrations by international stylists and educators

Immersive, themed zones covering men’s grooming, beauty, fashion, and nail design

Chic and cozy bar areas for relaxed networking

A focus on innovation and business development within the salon industry

This fusion of business and creativity is what turns The Hair Project into a sensory and strategic experience that drives value for every attendee.


The Kortrijk Xpo Advantage: A Perfect Setting for Hair Professionals

Located in Belgium, Kortrijk Xpo offers a well-equipped and accessible venue that enhances the overall experience of The Hair Project. Its spacious halls, excellent logistics, and central location in the Benelux make it an ideal choice for drawing professionals from Belgium, the Netherlands, and Luxembourg.


Highlights of the venue:

Easy access from major cities and airports in the region

Modern infrastructure supporting large-scale shows and interactive zones

Comfortable settings for both business discussions and creative presentations

On-site amenities that support long stays and social networking

This venue provides not only functionality but also the professional atmosphere required to elevate an event of this scale.


Who Attends The Hair Project and Why It Matters

The Hair Project is not open to the general public. It is curated specifically for beauty and hair professionals who are looking to invest in their skills, discover cutting-edge tools, and grow their businesses. The diversity of the audience contributes to the richness of the event.

Target attendees include:

Hairstylists and master colorists

Salon owners and managers

Barbers and grooming specialists

Product distributors and brand representatives

Educators and beauty school leaders

Fashion professionals and session stylists

This carefully targeted visitor profile ensures meaningful connections, whether you're looking for new suppliers, creative partners, or industry mentors.


Discover New Concepts and Trends in Hair and Fashion

One of the strongest attractions of The Hair Project is the opportunity to explore emerging trends—not just in hair, but across beauty, fashion, and lifestyle. With its theatrical shows, demo stages, and curated theme zones, the event acts as a creative forecast of what’s next.


Trends and themes often showcased:

Sustainable haircare and eco-friendly salon products

Barbering revival with a focus on traditional and modern techniques

Vivid hair color trends and technical application innovations

Multicultural hair solutions and inclusive beauty tools

Digital tools for client booking, salon management, and personalization

Whether you're on the lookout for bold new color techniques or salon equipment that improves workflow, this is the place to see it all come to life.


Exhibitor Benefits: Why Brands Choose The Hair Project

With thousands of targeted attendees, The Hair Project offers high ROI for exhibitors who want to strengthen brand presence in the Benelux market. It's an especially powerful venue for launching new products, gathering market feedback, and securing distribution deals.

Top exhibitor benefits include:

Access to a large pool of qualified, purchase-ready professionals

Live interaction with end users and salon decision-makers

Opportunities to host stage presentations and educational sessions

Brand exposure in press coverage and influencer content

Long-term relationship building with loyal regional clients

For both established and emerging brands, the expo provides visibility and connection that few other regional events can match.

Building Community Through Creativity and Craftsmanship

Perhaps the most memorable aspect of The Hair Project is the strong sense of community it fosters. More than just business deals and product pitches, the event brings together a culture of passion, creativity, and mutual respect. It celebrates the artistry behind hair while creating an inclusive, vibrant atmosphere.

Visitors don’t just attend—they engage. Whether it's in a crowded theater during a jaw-dropping live show or over a quiet espresso in a stylish networking bar, the connections made at The Hair Project tend to last well beyond the event itself.

Why You Shouldn't Miss The Hair Project

If you are part of the professional hair world in Europe, The Hair Project is not just another date on the calendar—it’s a milestone. It’s where trends are born, careers are inspired, and brands are built. With its strong Benelux focus, international flair, and expertly curated programming, this tradeshow sets a new standard for what a professional beauty event should be.

TAVOLA

March 14, 2026 - March 16, 2026

Tavola is a distinguished exhibition that celebrates both classic and contemporary culinary products, featuring an impressive array of delicacies curated from 475 meticulously selected exhibitors. Since its inception in 1982, Tavola has carved out a unique niche in the food industry, specializing in premium food and beverages that cater to discerning tastes.

This trade fair stands out not only for its size but for the quality and diversity of its offerings. It showcases a remarkable selection that ranges from renowned market leaders to small artisan producers, ensuring that attendees experience an extraordinary spectrum of gourmet products. Each exhibitor brings a distinctive flair, presenting delicacies that highlight the rich tapestry of culinary tradition and innovation.

What sets Tavola apart is its unwavering commitment to exceptional product expertise, combined with a clear focus on unveiling new offerings. This approach has solidified Tavola's reputation as a leader within the food retail, specialty store, and food service sectors. The fair attracts a wide audience of industry professionals eager to discover the latest trends and products that define the premium food market.

Attendees can immerse themselves in a world of flavors, exploring everything from traditional delicacies to avant-garde culinary creations. The atmosphere is charged with excitement as producers and retailers engage in meaningful conversations about the future of food, sharing insights and forging valuable connections. This blend of interaction and discovery makes Tavola one of the most attractive premium food fairs in Europe.

The event not only serves as a platform for showcasing high-quality products but also as a hub for networking and collaboration. Participants leave Tavola with fresh ideas and inspirations that can drive their businesses forward in an ever-evolving market landscape. As Tavola continues to thrive, it remains a cornerstone event for anyone passionate about the art of fine food and beverages, offering a glimpse into the future of culinary excellence.

International Pigeon Racing Fair (FUGARE)

February 15, 2025 - February 16, 2025
Completed

Fugare is once again preparing for the ultimate international pigeon event of the year, bringing together pigeon fanciers, breeders, and experts from over 15 countries. This highly anticipated exhibition will showcase the latest innovations from more than 100 suppliers, offering a comprehensive experience for everyone involved in the world of pigeon racing and breeding.

At Fugare, attendees will have the opportunity to explore a wide array of products and services, ranging from pigeon feed and supplements to advanced loft systems. Manufacturers of pigeon food and supplements will be on hand to present their newest formulations, aimed at enhancing the health and performance of racing pigeons. Visitors can also learn from leading loft and aviary builders from the Benelux region, who will be sharing their expertise on the construction and design of pigeon lofts. Whether you’re looking for the perfect young pigeon loft, a high-tech widowers’ loft, or efficient heating and drinking systems, Fugare has it all.

In addition to the wide range of products, the fair will also feature an array of expert advice and services. Veterinarians specializing in DNA and genetic analysis will be present to offer insights into breeding strategies and pigeon health. This provides a valuable opportunity for breeders to get professional guidance on optimizing their pigeon racing success.

One of the highlights of Fugare is the presentation of over 10 one loft races from around the globe. These races bring an exciting competitive edge to the fair, with award ceremonies celebrating the winners from countries such as Zimbabwe, Bulgaria, Spain, Romania, Tenerife, and Portugal. The inclusion of international races adds a vibrant, global dimension to the event, making it a true celebration of pigeon racing culture and community.

Whether you're a seasoned pigeon racer or new to the sport, Fugare offers an unparalleled opportunity to discover the latest advancements, gain valuable knowledge, and connect with like-minded individuals from around the world. It’s more than just an exhibition—it’s a gathering of passionate pigeon enthusiasts, where innovation, competition, and community come together to celebrate the fascinating world of pigeon racing.

INTERPOM

November 24, 2024 - November 26, 2024
Completed

INTERPOM stands as Europe’s most specialized indoor trade fair for the potato sector, providing an all-encompassing platform that covers the entire potato value chain, from cultivation to processing and marketing. As a key event for the industry, it brings together professionals across the sector—growers, contractors, processors, packers, and traders of both fresh and processed potatoes. What sets INTERPOM apart is its ability to provide a highly focused and comprehensive range of products and services that address the specific needs of the potato industry. With 325 exhibitors from 15 countries and a remarkable 20,254 visitors from 54 countries, the event continues to grow as a hub for networking, innovation, and knowledge sharing in the global potato sector.

The fair takes place in a vast 35,000 square meter indoor space, designed to offer an optimal environment for both exhibitors and attendees to connect and explore the latest technological advancements and trends in the potato industry. The diverse range of exhibitors at INTERPOM covers everything from farming equipment and crop management solutions to packaging, storage systems, and processing technologies. This diversity makes the fair an invaluable resource for professionals looking to stay ahead of industry developments and gain insight into new products that can help them improve efficiency and productivity in their operations.

INTERPOM’s significance extends beyond its size and scope, as it offers a unique opportunity for professionals from across Europe and beyond to meet face-to-face, exchange knowledge, and forge new business relationships. The exhibition’s international reach continues to expand, attracting participants not only from Europe but also from other continents, reflecting the growing global demand for high-quality potato products and sustainable farming practices. As the industry faces evolving challenges, such as increasing demand for processed potato products and the need for sustainable agricultural practices, INTERPOM provides a space for discussion and collaboration on innovative solutions.

INTERPOM continues to prove itself as a cornerstone event in the potato industry calendar, bringing together a diverse array of industry professionals who are all committed to advancing the potato sector. Whether you’re a grower looking for the latest crop management tools, a processor seeking the newest technologies, or a buyer searching for the best products, INTERPOM offers a platform where the future of the potato industry is on display. This trade fair not only highlights the industry’s latest innovations but also serves as a place to build lasting relationships and drive forward-thinking solutions for a sustainable and profitable potato sector.