Beauty Events in Guangzhou


China International Hair Fair
The China International Hair Fair (CIHF), established in 2005, has quickly evolved into one of the most influential events in the global hair industry. Since its relocation to the state-of-the-art Guangzhou Poly World Trade Center in 2018, the fair has strengthened its position as a leading platform for industry professionals and suppliers. The event is organized by Zhengzhou Huizhuo Exhibition Planning Co., Ltd., in collaboration with key industry bodies such as the China Light Industry Crafts Import and Export Chamber of Commerce Hair Products Branch and the Chinese Chamber of Commerce for Import and Export of Light Industry Arts and Crafts. These collaborations ensure that CIHF remains a beacon of excellence, offering a comprehensive and professional showcase for all facets of the hair industry.
CIHF has become a premier event for those involved in every aspect of the hair sector, from hair care and salon supplies to cutting-edge technologies and styling tools. Its focus is not only on connecting exhibitors and professionals but also on providing an avenue for the latest trends, products, and innovations to be showcased. The fair attracts over 20,000 industry experts from around the world, making it a key gathering for networking, business development, and learning. Held annually, usually in August or September, CIHF has established itself as a must-attend event for anyone seeking to stay on top of the rapidly evolving hair industry.
China’s liberalized market has played a significant role in the fair’s rise, positioning the country as a leading force in the global hair industry. As one of the largest producers and consumers of hair-related products, China’s influence is undeniable. CIHF reflects this growing importance, providing a platform for local and international companies to showcase their products and solutions. The fair encourages collaborative learning, resource sharing, and fosters new partnerships, underscoring China’s pivotal role in shaping the future of the industry.
The Guangzhou Poly World Trade Center, where CIHF is held, is a testament to modernity and convenience, offering cutting-edge amenities that cater to both exhibitors and visitors. The venue itself is an iconic part of the city’s skyline, providing a sophisticated and well-equipped environment for showcasing the latest in hair care and technology. Moreover, Guangzhou, known for its rich cultural heritage and economic significance as a powerhouse in South China, adds to the fair's allure. The city’s vibrant atmosphere and growing prominence in global commerce make it an ideal backdrop for the event, attracting a diverse range of professionals from across the globe.
In essence, the China International Hair Fair is not just an exhibition but a vital event for industry professionals looking to stay ahead of trends, discover innovative products, and engage with a global community. As the hair industry continues to evolve, CIHF stands as a testament to the power of collaboration and the role China plays in shaping the future of beauty and personal care industries worldwide.


China International Beauty Expo
China International Beauty Expo in Guangzhou: A Dynamic Hub of Global Beauty Innovation
The China International Beauty Expo (CIBE), held annually in March and September in Guangzhou, is not just a beauty trade show—it is a pivotal event that unites the global beauty industry in one of China’s most vibrant commercial hubs. Founded in 1989, this long-standing exhibition has evolved into a premier destination for beauty professionals, brand innovators, and cosmetic technology experts. Spanning across multiple exhibition halls in the Canton Fair Complex, CIBE offers unmatched access to emerging trends, new products, and cutting-edge solutions in the cosmetics and wellness sectors.
As one of Asia’s largest and most influential beauty fairs, the China International Beauty Expo presents a unique opportunity for international and domestic brands to showcase their products and connect with the vast Chinese consumer market. The event is organized by Guangzhou Jiamei Exhibition Co., Ltd., which ensures that each edition remains aligned with the industry’s current and future needs.
A Landmark Event Bridging East and West in Beauty
The CIBE has established itself as a significant trade platform where global beauty brands meet Chinese innovators, opening the doors to new partnerships and business expansion. Each year, thousands of exhibitors and visitors gather at the event, representing various sectors within the industry such as cosmetics, skincare, hair care, aesthetic medicine, personal care, and wellness.
This cross-industry collaboration helps foster knowledge exchange and drives innovation across all verticals. Whether a visitor is looking for natural skincare alternatives, high-tech aesthetic devices, or eco-friendly packaging, CIBE offers a comprehensive view of where the beauty market is heading.
Exploring the Major Sectors of the Expo
The scale and scope of the China International Beauty Expo are impressive, covering nearly every aspect of the beauty and wellness industry. Exhibitors are carefully curated to represent a wide range of product categories, offering attendees a rich, multifaceted experience.
The event's main exhibition areas include:
Skincare and Cosmetics: From K-beauty trends to traditional Chinese herbal products and luxury European brands.
Hair Products and Equipment: Professional hair care lines, salon tools, and barber innovations.
Medical Aesthetics: Cosmetic procedures, such as non-invasive treatments and surgical advancements.
Beauty Technology: AI-driven diagnostics, smart mirrors, and app-integrated skincare devices.
Nail and Eyelash Art: Accessories, tools, and training programs for beauty technicians.
Wellness and Health: Supplements, spa treatments, and traditional medicine integrations.
Packaging and OEM/ODM Services: Tailored manufacturing solutions and sustainable packaging innovations.
This extensive categorization ensures that professionals from across the value chain—brand owners, product developers, dermatologists, salon owners, and retailers—find meaningful connections and relevant solutions.
Key Features That Make CIBE Stand Out
In addition to its vast exhibition space, CIBE distinguishes itself through its forward-thinking special events, seminars, and product showcases. These curated experiences are designed to keep professionals informed and inspired by the latest developments in beauty science and consumer trends.
Noteworthy highlights include:
Innovation Forums – Discussions led by industry leaders on ingredient technology, sustainable packaging, and green chemistry.
Live Demonstrations – Real-time beauty treatments and product applications, showcasing efficacy and usability.
Trend Reports and Forecasts – Insights into upcoming consumer behaviors, digital transformation in beauty, and global trend adoption.
Product Launches – Many brands use CIBE as the venue to introduce breakthrough formulations and aesthetic solutions.
The inclusion of cosmetic surgery discussions, such as breast augmentation procedures, illustrates the growing intersection of medical aesthetics and traditional beauty in China’s evolving wellness market.
Networking and Collaboration at the Heart of the Event
What truly sets CIBE apart is its strong emphasis on business matchmaking and industry networking. Professionals from around the world come to Guangzhou not only to exhibit or shop, but to form strategic partnerships and supply chain alliances that lead to long-term success.
Business visitors and exhibitors benefit from:
B2B matchmaking programs tailored by region and industry sector
Cross-border e-commerce collaborations
Workshops for branding and market entry strategies
Localized market insights, especially for international brands seeking to establish or expand their footprint in China
Thanks to its central location and accessibility, the event also attracts decision-makers from major Chinese cities and emerging regional markets, making it a vital point of contact between global suppliers and local distributors.
China’s Role in Global Beauty and the Expo’s Future Impact
China continues to be a key player in the global beauty economy. With rising consumer awareness, a growing middle class, and increased demand for personalized skincare and health-focused solutions, Chinese consumers are driving innovation and shaping global beauty standards. Events like CIBE reinforce this dynamic by providing a stage for brands to showcase how they are adapting to these demands.
In recent years, China has made considerable strides in clean beauty, biotechnology in skincare, and minimalist wellness routines—all trends that are highlighted and explored at CIBE. The expo is more than a marketplace; it’s a forecasting platform, giving professionals a clear picture of where the industry is headed.
Why Attend the China International Beauty Expo?
Whether you are an entrepreneur launching a new product, a distributor seeking new lines, or a beauty enthusiast exploring innovation, CIBE offers immense value. It provides both a macro view of the global beauty industry and a micro focus on regional opportunities, allowing attendees to benefit from a holistic experience.
Reasons to attend CIBE:
Discover innovative product lines before they hit the mass market
Meet reliable OEM/ODM manufacturers
Learn about local and international beauty regulations
Network with top-tier professionals and decision-makers
Stay updated on packaging, branding, and formulation trends
By participating in CIBE, companies not only showcase their offerings but align themselves with one of the world’s most promising markets for beauty and personal care.
CIBE as a Gateway to Innovation and Global Growth
The China International Beauty Expo in Guangzhou is more than a traditional trade fair—it is a cultural and economic bridge that connects East and West, tradition and innovation, business and creativity. With its expansive scope, rich programming, and strong global ties, CIBE continues to play a crucial role in shaping the future of beauty.
For professionals and companies ready to embrace innovation, connect with new markets, and stay ahead in a competitive industry, CIBE is not just an event to attend—it’s an event to grow with.


PCE Guangzou International Personal Care Expo
The Guangzhou International Personal Care Expo, more commonly known as PCE, stands as one of the most influential gatherings in the world of personal care. Held annually at the Nan Fung International Convention & Exhibition Centre (NICEC) in Guangzhou, this event serves as a magnet for professionals from the cosmetics, hygiene, and household care industries, both locally and globally. Organized by Shanghai Yinghe Exhibition Service Co., Ltd., PCE has evolved into a cornerstone for those looking to explore the future of personal care, from products to technology.
What makes the PCE truly stand out is its breadth. The event showcases an extensive range of products designed to cater to the ever-growing demands of modern consumers. From skincare essentials and hair care products to cleaning agents, hygiene items, and home care solutions, the expo covers nearly every aspect of personal well-being. Attendees are greeted with an impressive array of items such as razors, hair dryers, toilet paper, sterilization lamps, and more, all designed to enhance everyday life. But beyond the basics, the expo also explores cutting-edge beauty technologies and wellness solutions, such as smart toilet seats, health-enhancing pillows, and advanced beauty devices that blend innovation with self-care.
As the personal care industry continues to embrace new technologies, PCE has positioned itself as a prime stage for showcasing these innovations. The introduction of new beauty gadgets, often incorporating artificial intelligence and advanced materials, reflects a broader shift in consumer preferences for products that are not only effective but also tailored to individual needs. At PCE, it’s not just about beauty products—it’s about the convergence of technology and personal well-being. For example, health devices designed to monitor and improve sleep, stress, and overall wellness are gaining traction, offering a holistic approach to self-care that goes beyond traditional beauty treatments.
The event is as much about networking and knowledge exchange as it is about product displays. PCE offers a dynamic environment where manufacturers, wholesalers, and retailers can forge new connections, explore business opportunities, and share insights into emerging market trends. Conferences and seminars, led by industry experts, delve into important topics ranging from sustainability in personal care products to the role of digital transformation in reshaping the beauty market. Live product demonstrations allow attendees to experience firsthand the latest breakthroughs, from next-generation skincare formulations to eco-friendly packaging solutions.
The impact of the PCE is felt far beyond the exhibition floor. The event’s award ceremony highlights the achievements of those driving innovation within the personal care industry. It’s a celebration of the companies and individuals pushing the boundaries of design, functionality, and sustainability, setting the stage for the next wave of industry advancements.
Guangzhou itself has become a vital nexus in the global personal care landscape, and the PCE is a testament to this evolution. With China’s rapidly growing consumer market and the city’s strategic location, the expo plays a critical role in bridging international brands with the lucrative Asian market. It’s not just a trade show; it’s a reflection of Guangzhou’s emergence as a new global gateway for personal care products and technology.
In many ways, the Guangzhou International Personal Care Expo is more than just an exhibition—it’s a forward-looking platform that captures the pulse of an industry in constant flux. With each passing year, PCE continues to expand its influence, offering a glimpse into the future of personal care, where innovation, technology, and consumer needs intersect in increasingly creative ways. For those who want to stay ahead of the curve in this fast-evolving sector, the PCE is an unmissable opportunity to see where the industry is headed—and what’s next.


Beauty Intelligence Asia
Beauty Intelligence Asia (BIA) is a premier event designed to bring together global professionals in the aesthetics industry to explore the latest advancements in business competition, technology innovation, and marketing strategies. The event serves as a powerful platform for sharing cutting-edge insights, fostering connections, and discovering the future of the aesthetics business landscape. With the industry constantly evolving, BIA aims to provide an in-depth look at the challenges and opportunities shaping the sector, offering a chance for professionals to stay ahead of the curve.
As an experienced PR management agency with a long-standing focus on aesthetics, we are proud to organize BIA, continuously striving to facilitate the exchange of knowledge and innovation within this dynamic field. Our goal is to create a space where industry leaders and experts can come together to share their experiences, strategies, and achievements, particularly in areas such as aesthetics business competition, technological advancements, and effective marketing techniques.
Throughout D-day, BIA provides an invaluable opportunity for participants to network with like-minded professionals from around the world, explore new business opportunities, and gain a deeper understanding of the trends that are shaping the future of the aesthetics industry. By attending BIA, professionals can not only learn about the latest innovations but also gain insights into how to navigate the competitive landscape and leverage technology and marketing to their advantage.
With a focus on delivering the most relevant and up-to-date information, Beauty Intelligence Asia continues to be a key event for those looking to thrive in the ever-changing world of aesthetics. By fostering collaboration and knowledge sharing, BIA plays an essential role in driving the industry forward, helping professionals worldwide stay informed and connected to the latest developments in aesthetics.


PCHI
The "PCHI Personal Care & Home Ingredients" (PCHI) fair stands as a landmark event in the global cosmetics and household chemicals industry. Organized annually by Reed Sinopharm Exhibitions Co., Ltd, PCHI is a premier international trade fair that emphasizes the latest trends and innovations in personal care and household products. With its focus on both personal and household necessities, PCHI offers a comprehensive platform for industry professionals to explore, network, and advance their businesses.
PCHI alternates its location between two of China’s most economically vibrant regions: the Yangtze and Pearl River Deltas. These areas are not only among the wealthiest in the country but also serve as critical hubs for the production of personal care, cosmetics, toiletries, and household care products. By rotating between these dynamic regions, PCHI effectively taps into the economic pulse of China and connects with a diverse range of industry stakeholders.
The fair’s scope is vast, covering an extensive array of products and services essential to the personal care and household chemicals sectors. Exhibitors showcase everything from raw materials and ingredients for cosmetics, toiletries, and cleaning agents, to specialized products like air fresheners, dyes, fragrances, and preservatives. PCHI also highlights the latest in laboratory and testing facilities, packaging solutions, and OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) services.
This diverse range of offerings ensures that attendees can find everything they need under one roof, whether they are sourcing new materials, exploring innovative packaging solutions, or seeking advanced testing technologies.
At the heart of PCHI is its focus on showcasing cutting-edge innovations and trends. The fair serves as a crucial platform for unveiling the latest developments in the personal care and household chemicals industries. Visitors can gain valuable insights into emerging trends, technological advancements, and evolving consumer preferences.
One of the key attractions of PCHI is the PCHi Fountain Awards. These prestigious awards recognize outstanding achievements in research and technology development within the industry. The awards highlight significant innovations and advancements, providing a benchmark for excellence and inspiring further progress.
PCHI is not just an exhibition; it is also a hub of knowledge and professional development. The event is enriched by a program of conferences and forums featuring industry experts. These sessions offer in-depth discussions on various topics, including market trends, regulatory changes, and technological advancements. For attendees, this presents a valuable opportunity to enhance their understanding of the industry and engage with thought leaders.
China’s role as a global leader in the personal care and household chemicals sectors is a central theme of PCHI. The fair provides a unique perspective on the Chinese market, highlighting its influence and innovations on the global stage. By bringing together national and international suppliers and manufacturers, PCHI underscores China’s significant contribution to the industry and its growing impact worldwide.
The PCHI Personal Care & Home Ingredients fair is more than a trade show; it is a comprehensive platform that bridges the gap between innovation and industry. With its extensive range of products, emphasis on cutting-edge technologies, and rich educational content, PCHI offers invaluable opportunities for professionals in the personal care and household chemicals sectors.
As it continues to attract top industry players and showcase the latest advancements, PCHI solidifies its position as a key event in the global calendar. For those seeking to stay ahead in the rapidly evolving world of personal care and household chemicals, PCHI provides a vital gateway to knowledge, networking, and growth.