Fashion Events in Birmingham
MODA
MODA x Pure at the NEC Birmingham: Where Fashion Retail Meets Innovation
Few fashion trade events in the UK can rival the scale, energy, and influence of MODA x Pure, held annually at the NEC in Birmingham. This highly anticipated trade fair has become one of the key touchpoints for fashion professionals seeking the latest womenswear, footwear, accessories, jewellery, and trend insight under one roof. Organized by Hyve Group Plc, the event combines MODA’s retail fashion expertise with the rich heritage of Spring Fair, a partnership that brings over 100 years of combined industry experience to one powerful platform.
As the fashion landscape shifts in response to changing consumer habits, sustainability concerns, and digital innovation, MODA x Pure rises to meet the moment—offering attendees not just products, but inspiration, education, and meaningful connections.
Four Key Sectors Under One Roof
One of the defining strengths of MODA x Pure is its comprehensive sector coverage, catering to a wide spectrum of retailers, buyers, and trendsetters. The show is segmented into four core areas, each curated to deliver high-value opportunities and trend-forward collections.
MODA x Pure features:
Womenswear: From heritage brands to fresh new labels, this area showcases a range of styles across seasons and demographics
Footwear and Clothing: A broad offering from everyday wear to premium collections, including trend-setting and sustainable options
Fashion Accessories: Think statement pieces, seasonal essentials, and elevated staples
Jewellery & Watch Collections: Classic and contemporary, with a focus on craftsmanship, story-driven design, and market potential
This division allows attendees to navigate the event more efficiently, finding exactly what aligns with their retail goals.
Collaboration with Spring Fair: A Legacy of Retail Excellence
The collaboration between MODA and Spring Fair, the UK’s leading wholesale marketplace for home and gift, has elevated MODA x Pure to new levels of relevance and reach. Spring Fair’s 75-year legacy in retail blends seamlessly with MODA’s 30 years of fashion expertise, creating an event that is both deeply rooted in tradition and forward-looking in vision.
Attendees benefit from:
Shared access to both fashion and lifestyle product sectors
A wider network of retailers and suppliers
Enhanced networking and matchmaking opportunities
Educational sessions tailored to the evolving retail landscape
Together, they form the UK’s most comprehensive B2B retail event, enabling attendees to source collections across multiple categories while building long-term partnerships.
Fashion Inspiration Live: The Moda Catwalk Experience
At the heart of MODA x Pure is the Moda Catwalk, a curated runway event that brings the season’s most influential trends to life. It’s more than just fashion theatre—it’s a trend forecasting and buying tool that helps retailers visualize how collections will perform in-store.
The catwalk experience features:
Live styling sessions to translate runway looks into retail-ready edits
Appearances from iconic designers like Dame Zandra Rhodes and Paul Wright, who bring industry insights and creative vision
Thematic showcases covering occasionwear, casual trends, footwear highlights, and more
A mix of emerging and established brands to inspire different market levels
It’s here where retailers often spot hidden gems, rethink seasonal buys, and discover new brand partnerships.
Not Just Products — A Hub for Networking and Insight
While product sourcing is central, MODA x Pure is also a vibrant networking ecosystem. The show is designed to foster dialogue and create new opportunities through structured and informal networking areas, lounges, and meeting points.
What makes the MODA x Pure experience unique?
B2B-focused networking zones for buyers and suppliers
Industry talks and panels on retail tech, sustainability, and future forecasting
Opportunities for independent and boutique retailers to discover niche offerings
Live demonstrations of new technologies and sustainable practices
An atmosphere of collaboration, not just competition
These elements transform MODA x Pure into a retail intelligence hub, where you leave not only with products but also with practical knowledge and valuable contacts.
A UK Event with Global Influence
Though firmly based in Birmingham, MODA x Pure is international in scope. With exhibitors and buyers from across Europe, the Middle East, Asia, and beyond, the event reflects the global nature of modern fashion retail. This international appeal helps UK retailers broaden their sourcing and helps international brands enter the competitive British market.
Hyve Group’s global network ensures that the fair continues to attract high-calibre participants, with the event ranking prominently within the Apparel & Clothing and Beauty & Fashion sectors, holding a strong 12th place nationally among all fashion events.
Who Should Attend MODA x Pure?
If your business touches any part of the fashion retail value chain, MODA x Pure offers essential value. The event is open to industry professionals only, ensuring focused discussions and a shared understanding of market needs.
Ideal attendees include:
Independent boutique owners
Department store buyers
Footwear and clothing retailers
Jewellery and watch retailers
Online store buyers and eCommerce professionals
Fashion trend analysts and consultants
Brand representatives and agency scouts
Whether you're restocking shelves, scouting for next season’s looks, or simply staying up to date with evolving retail trends, MODA x Pure is a vital part of your calendar.
A Springboard for Future-Focused Fashion Retail
In a time of rapid change, MODA x Pure stands out as a stable and strategic event for the UK and European fashion retail industries. With its blend of curated collections, expert-led content, and live fashion experiences, it’s not just a tradeshow—it’s a visionary retail platform.
The NEC in Birmingham offers an ideal location, easily accessible and equipped with the infrastructure needed to support large-scale fashion events. Add in the trusted leadership of Hyve Group Plc, and it’s clear why MODA x Pure continues to be a defining event in the industry.
Why MODA x Pure Deserves Your Attention
From the moment you enter the halls of the NEC, it’s clear that MODA x Pure is not just about seeing what’s new—it’s about being part of what’s next. In a competitive retail environment where customer expectations are high and margins are tight, attending this tradeshow can mean the difference between reacting to trends and setting them.
Whether you’re an established fashion business or an emerging brand, MODA x Pure offers the insight, access, and inspiration to take your next step with confidence.
Jewellery & Watch Show
Exploring Jewellery & Watch Birmingham: A World of Craftsmanship and Luxury
The Jewellery & Watch Birmingham Show is a prestigious international event held annually at the National Exhibition Centre in Birmingham, UK. This trade-exclusive exhibition brings together a wide range of professionals from the jewelry and watch industry — from retail jewelers and designers to packaging specialists and tool manufacturers. Known for its inspiring atmosphere and high-caliber offerings, it serves as a critical business hub for sourcing new collections and connecting with suppliers from across the globe.
Within the first moments of stepping into the exhibition hall, visitors are immersed in a visually captivating world of finely crafted jewels, elegant timepieces, and innovative retail solutions. This is more than just a product showcase — it is a celebration of artistry, innovation, and industry collaboration.
A Comprehensive Platform for Jewelry and Watch Professionals
Diverse Exhibits Catering to All Segments of the Industry
The Jewellery & Watch Show prides itself on its comprehensive range of products and services. Exhibitors include well-established international brands, niche designers, and emerging talent, ensuring a blend of classic styles and contemporary trends. Whether you’re searching for opulent fine jewelry or affordable fashion pieces, this show provides a curated mix that reflects both quality and variety.
Attendees can expect to explore:
Precious and semi-precious gemstone jewelry
Silver and fashion jewelry collections
Designer and high-tech watches
Jewelry-making tools and machinery
Display and packaging solutions
Shop fittings and retail technology
Each section is thoughtfully arranged, offering professionals a chance to discover what’s next in the evolving landscape of jewelry and timekeeping.
Why Jewellery & Watch Birmingham is a Must-Attend Event
There are many reasons why this event remains a key date in the calendar for jewelry retailers, watchmakers, and e-commerce business owners:
Product Discovery – Find exclusive pieces and new collections before they hit mainstream markets.
Business Networking – Build lasting relationships with global suppliers and manufacturers.
Market Insights – Stay informed about industry trends and future innovations.
Trade Advantages – Take advantage of wholesale prices and early-order benefits.
By attending the event, professionals are not only enriching their product offerings but also gaining a deeper understanding of what today’s customers are looking for.
Celebrating Craftsmanship and Design Innovation
The Artistry Behind Every Piece
One of the standout features of Jewellery & Watch Birmingham is the emphasis on quality craftsmanship. The event offers a rare opportunity to meet artisans and watchmakers who bring decades of experience and passion to their work. From hand-set diamonds to intricately designed watch movements, every booth tells a story of precision, dedication, and beauty.
Visitors are often captivated by:
Handcrafted bespoke jewelry from independent designers
Vintage-inspired collections with a modern twist
Limited edition luxury watches with heritage mechanisms
Eco-conscious and ethically sourced gemstone lines
The diversity in design caters to a wide range of retailers, from high-end boutiques to concept lifestyle stores.
Tools, Packaging & Retail Solutions Under One Roof
While the jewelry and watches themselves are the centerpiece of the event, Jewellery & Watch Birmingham goes a step further by offering everything a retailer might need. It brings together all aspects of retail readiness in one cohesive experience.
Key supporting categories include:
Engraving and polishing equipment
Jewelry display trays and busts
Gift boxes, pouches, and branded packaging
Lighting solutions for showcases
Modular shop fitting systems
This one-stop-shop approach saves time and allows buyers to source all necessary elements to elevate their business presentation and operational efficiency.
Networking and Educational Opportunities
Learning from Industry Leaders
Aside from the trade aspect, the show also offers a strong educational program. Seminars, panel discussions, and trend talks are hosted throughout the event, providing actionable insights into various areas of the business.
Typical session themes include:
Visual merchandising and customer experience
Future watch technologies and smart wearables
Ethical sourcing and sustainability practices
Jewelry trends for the upcoming seasons
E-commerce strategies and branding tips
These sessions attract not only store owners and buyers but also designers, marketers, and business developers looking to enhance their brand value.
A Place Where Business Meets Passion
Perhaps the most powerful element of the Jewellery & Watch Show Birmingham is the sense of community it fosters. Whether you are a first-time visitor or a seasoned industry veteran, the event welcomes you into a world where passion meets professionalism.
The show creates an environment where conversations flow easily — between competitors, collaborators, and creatives alike. Business deals, design inspiration, and collaborative opportunities arise naturally in this vibrant space.
What to Expect at the Upcoming Show
For those planning to attend the next edition of Jewellery & Watch Birmingham, here are some highlights to look forward to:
New exhibitor zones featuring up-and-coming brands
A greater focus on ethical and sustainable products
Special buyer lounges and networking areas
Interactive product demos and live showcases
Early previews of seasonal and holiday collections
Whether you're looking to revamp your retail inventory or simply gain creative inspiration, this show has something for everyone involved in the jewelry and watch industries.
Experience the Best of the Industry
Jewellery & Watch Birmingham continues to be one of the most respected and valuable events in the global jewelry calendar. Held annually at the NEC Birmingham, it brings together the elegance of traditional craftsmanship with the forward-thinking spirit of modern retail. The event is a celebration of luxury, creativity, and connection — all under one roof.
If you’re a jeweler, boutique owner, online retailer, or even just a passionate enthusiast, this is a show that deserves a spot on your schedule. It offers not only the finest in jewelry and watches but also the tools, knowledge, and connections to thrive in a competitive marketplace.
SPRING FAIR
Nestled amidst the vibrant cityscape of Birmingham, where history meets modernity, lies the NEC Birmingham—a beacon of innovation and commerce. Welcome to Spring Fair 2025, an extravaganza that transcends the ordinary and redefines the essence of wholesale brilliance in the United Kingdom.
For four enchanting days in February, the NEC transforms into a haven for retailers, designers, and trendsetters alike. It's not just an event; it's a symphony of style, an exploration of creativity, and a celebration of the latest trends across home, gift, and fashion sectors. Imagine strolling through avenues lined with 100,000 new products—each a testament to craftsmanship, innovation, and the pulse of consumer desires.
Spring Fair isn't just about transactions; it's about transformations. Over 1,200 exhibitors from around the globe converge to showcase their finest offerings, from avant-garde home decor to exquisite fashion statements and captivating gifts. It's a global marketplace where connections are forged, where ideas collide, and where the future of retail takes shape.
But Spring Fair is more than a showcase; it's an educational journey. Dive into insightful masterclasses that illuminate the path to retail success, from leveraging digital strategies to embracing sustainable practices. Here, knowledge isn't just power—it's the key to unlocking new opportunities and navigating the dynamic retail landscape with confidence.
The NEC Birmingham, with its expansive halls and cutting-edge facilities, sets the stage for this grand spectacle. It's a canvas where innovation blooms, where creativity flourishes, and where dreams of retail excellence come to life. From the bustling exhibition floors to the intimate networking sessions, every corner echoes with the promise of discovery and the thrill of possibility.
As the curtains fall on another triumphant chapter of Spring Fair, the echoes of inspiration linger—a testament to the resilience of the retail industry and the spirit of entrepreneurship that fuels its evolution. It's a celebration of ingenuity, a testament to collaboration, and a testament to the enduring allure of commerce.
In the mosaic of retail events, Spring Fair shines brightly—a beacon of creativity, a catalyst for innovation, and a sanctuary for those who dare to dream big. As we embark on the journey ahead, Spring Fair 2025 remains a testament to the transformative power of ideas, the magic of connections, and the boundless potential of retail to inspire, enchant, and redefine our world.
AUTUMN FAIR
Step into a world where creativity meets commerce at Autumn Fair International, the pioneering event in global consumer goods and gifts. As the first of its kind worldwide, this fair anticipates every festive occasion from Christmas to Valentine's Day, Easter, and International Women's Day, offering a treasure trove of home essentials, dazzling gifts, and souvenirs.
Autumn Fair International unfolds across specialized pavilions, each dedicated to distinct themes ranging from home goods and outdoor furniture to contemporary gifts, living accessories, and lighting. Visitors can explore offerings in children's products, toys, gadgets, gift packaging, fashion, jewelry, fragrances, bath essentials, and household items, all curated to captivate diverse interests and tastes.
Join us to touch, play, and discover exciting new products presented by thousands of vibrant British and international exhibitors, tailored to elevate your retail offerings. More than a showcase, Autumn Fair International is a hub for invaluable market insights through seminars, workshops, and video content—all conveniently under one roof.
Whether you're seeking the next big trend or keen to enrich your product offerings, Autumn Fair International promises an immersive experience where inspiration flourishes and business opportunities abound. Engage with industry leaders, forge new partnerships, and stay ahead with cutting-edge innovations shaping the future of retail and consumer trends.
Set against the backdrop of a dynamic marketplace, Autumn Fair International unfolds at a venue designed for convenience and connectivity. Explore, engage, and navigate through the expansive halls to uncover a wealth of possibilities, all within easy reach for both local enthusiasts and international visitors alike.
Autumn Fair International isn't just an event—it's an invitation to explore, connect, and innovate. Whether you're a seasoned buyer or a curious newcomer, this fair promises to inspire, educate, and empower, setting the stage for a successful journey in retail excellence. Embrace the spirit of discovery at Autumn Fair International and witness firsthand how every visit leads to new opportunities and lasting partnerships.
