Atlanta Jewelry Show
August 23, 2025 - August 25, 2025
Atlanta Jewelry Show: Where Southern Hospitality Meets Industry Expertise
In the world of trade events, where scale and flash often take center stage, the Atlanta Jewelry Show stands out for a different reason — its heart. Known not only for its commercial importance but also for its sense of community, this long-running regional event brings together professionals from across the jewelry industry in a welcoming, accessible environment. Hosted in Atlanta, Georgia, and produced by the Southern Jewelry Travelers Association (SJTA), this show is as much about building relationships as it is about showcasing product lines.
Founded in 1950, SJTA began as a network for traveling jewelry sales representatives across the southeastern United States. Over time, the organization evolved into a cornerstone of regional jewelry commerce. Today, the Atlanta Jewelry Show reflects those roots: it’s a warm, well-organized platform where industry professionals come not just to do business, but to belong.
A Legacy of Connection and Professional Growth
Building Community in the Jewelry Industry
The Southern Jewelry Travelers Association was built on the foundation of camaraderie and collaboration. Originally formed to provide support and shared insight for traveling sales representatives, SJTA has since grown into a thriving organization representing all facets of the jewelry business — and the Atlanta Jewelry Show is its flagship event.
The show continues to embody its founding values:
Networking opportunities with seasoned and new industry professionals
Shared learning through seminars and workshops
Support for small and regional retailers
A welcoming atmosphere that prioritizes relationships
For many participants, this is more than a trade show — it’s an annual reunion that brings familiar faces and fresh ideas together under one roof.
What Makes the Atlanta Jewelry Show Unique
A Balanced Focus on Commerce, Community, and Education
The Atlanta Jewelry Show strikes a rare balance: it offers serious business opportunities without sacrificing its commitment to connection and hospitality. Exhibitors from across the United States showcase a range of jewelry collections, while buyers from independent stores, boutiques, and regional chains come looking for fresh inventory and trusted partners.
Some of the key features of the event include:
Exhibitor Diversity
From bridal and fine jewelry to fashion-forward designs and gemstones, the show offers a curated yet comprehensive selection.
Education Programs
A robust schedule of learning sessions, often led by industry leaders and innovators, helps attendees stay ahead of trends and adapt to changing consumer behavior.
Innovative Retail Support
Retail-focused content and services — including visual merchandising tips, marketing strategies, and inventory management — provide actionable value.
Special Networking Events
Casual meetups, social mixers, and themed events allow attendees to build relationships that often last long after the show.
This layered approach ensures that the event isn’t just about buying and selling — it’s also about personal development and professional growth.
A Welcoming Environment for All Professionals
Southern Hospitality You Can Feel
One of the Atlanta Jewelry Show’s strongest reputations is its unmatched southern hospitality. From registration through the final walkout, the show is designed to make every participant feel at home. Whether you’re a first-time exhibitor or a veteran buyer, there’s a sense of belonging that’s rarely found at larger, more impersonal industry shows.
This spirit of hospitality is reflected in:
Friendly and accessible staff
Comfortable, easy-to-navigate venue layouts
Ample opportunities to relax and connect
Thoughtful touches like refreshments and quiet spaces
In a time when digital trade events and massive expos can feel overwhelming or impersonal, Atlanta offers something refreshingly human.
Why Retailers and Sales Reps Keep Coming Back
Value, Variety, and Authentic Relationships
The Atlanta Jewelry Show is especially valuable for small-to-medium retailers and independent sales representatives. It’s an ideal setting to see new product lines, reconnect with suppliers, and discover emerging brands in a manageable and affordable format.
Here are a few reasons why attendees return year after year:
Consistent quality of exhibitors
Access to regional trends tailored to southern and mid-sized markets
Strong return on investment in both inventory and relationship-building
Collaborative spirit that encourages knowledge-sharing
Emphasis on education without the stress of large-scale show floors
The event’s format empowers professionals to focus on what matters most — forging connections and making informed buying decisions in an environment that supports growth.
The Ideal Venue in a Vibrant Southern Hub
Held in Atlanta, a city known for its accessibility, business infrastructure, and cultural richness, the show benefits from being situated in a major yet friendly metropolis. The venue is conveniently located and offers a range of accommodations and dining options, making it easy for out-of-town visitors to enjoy their stay.
Visitors can also take time to explore:
Atlanta’s rich history and museums
Upscale shopping and entertainment districts
World-renowned Southern cuisine
Green spaces and city parks for relaxation
This combination of business opportunity and travel appeal enhances the overall experience, ensuring that visitors leave with more than just new inventory — they leave inspired.
A Trade Show With Heart
In an industry driven by aesthetics, personal touch, and trust, the Atlanta Jewelry Show has carved out a lasting niche. It proves that a regional show can be just as impactful as the largest global exhibitions — perhaps even more so — by offering authenticity, consistency, and true connection.
For jewelers, designers, sales reps, and retailers alike, this is more than a commercial event. It’s a chance to learn, to grow, and to feel like a valued part of a community that understands the unique challenges and joys of the jewelry business.
