FARM MACHINERY SHOW IRELAND
Punchestown Event Centre · Naas, Ireland
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ExpoATAM took place 24-26 Sep 2026 at World Trade Center Veracruz, Veracruz, Mexico (3 days). It was an Agriculture event covering Agricultural Machinery, Horticulture and Food Processing Industries.
The ExpoATAM (XLVI Convención y EXPOATAM) has become one of the most important annual events for professionals involved in Mexico's sugar industry. Bringing together researchers, engineers, producers, equipment manufacturers, and agricultural specialists, the exhibition and congress create an environment where innovation meets practical experience. Organized by the Association of Sugar Industry Technicians of Mexico (ATAM), the event promotes knowledge sharing while highlighting modern solutions that improve sugarcane cultivation, processing efficiency, and sustainable production. Each edition serves as a valuable opportunity for industry participants to discover new technologies and strengthen professional connections.
The sugar sector continues to evolve as producers seek higher productivity, improved product quality, and more environmentally responsible practices. ExpoATAM responds to these needs by providing a platform where specialists can exchange ideas, discuss current challenges, and evaluate innovative equipment designed for every stage of sugar production.
The congress complements the exhibition by offering educational sessions led by experienced professionals and researchers. These presentations explore practical solutions for issues affecting sugar mills and agricultural operations, helping attendees stay informed about emerging trends and scientific developments. As a result, visitors leave the event with knowledge that can be applied directly within their organizations.
Access to the latest technologies for sugarcane cultivation and harvesting.
Demonstrations of modern machinery used in sugar production.
Technical presentations covering research, innovation, and operational efficiency.
Networking opportunities with manufacturers, suppliers, consultants, and industry experts.
Insights into sustainable practices that help improve productivity while reducing environmental impact.

These benefits make ExpoATAM valuable not only for large industrial enterprises but also for medium-sized producers and professionals seeking practical solutions for everyday challenges.
One of the defining characteristics of ExpoATAM is its strong emphasis on technological progress. Exhibitors showcase equipment that supports every phase of the production chain, from field preparation and crop management to sugar extraction, refining, quality control, and packaging.
Modern automation systems receive particular attention as producers increasingly rely on digital monitoring and intelligent process management. New software platforms help operators collect production data, optimize resource consumption, and improve maintenance planning. At the same time, advances in laboratory equipment allow more precise quality analysis, supporting higher production standards.
Scientific research remains an essential part of the congress program. Universities, research institutions, and technical specialists present studies focused on improving sugarcane varieties, increasing resistance to pests and diseases, and enhancing crop yields under changing climate conditions.
Several discussions also examine efficient irrigation methods, soil management strategies, and the responsible use of fertilizers. These research findings contribute to long-term sustainability while helping producers maintain competitiveness in an increasingly demanding market.
Development of higher-yield sugarcane varieties.
Improved pest and disease management techniques.
Digital monitoring systems for production facilities.
Energy-efficient technologies for sugar mills.
Environmental initiatives supporting sustainable agricultural practices.
The combination of scientific research and practical industrial experience distinguishes ExpoATAM from many traditional trade exhibitions, making it a comprehensive professional event.
Beyond technology displays, ExpoATAM serves as an important networking platform for everyone connected to the sugar industry. Engineers, agronomists, equipment suppliers, mill managers, investors, and academic researchers gather in one location, creating opportunities for productive discussions and future collaboration.

Face-to-face meetings often lead to long-term partnerships that extend well beyond the exhibition itself. Suppliers gain direct feedback from customers, while producers compare different technical solutions before making investment decisions. Educational institutions also benefit by presenting research projects and connecting students with experienced professionals.
The congress encourages continuous professional development through lectures, panel discussions, and technical workshops. Participants gain exposure to successful case studies, operational improvements, and innovative management approaches that can increase productivity throughout the sugar production process.
As the agricultural and industrial landscape continues to change, ExpoATAM remains an important driver of innovation for Mexico's sugar industry. The growing interest in sustainable production, digital transformation, and efficient resource management ensures that each edition introduces new ideas capable of shaping the future of the sector.
By combining a specialized exhibition with a comprehensive technical congress, the event creates lasting value for everyone involved in sugarcane cultivation and sugar manufacturing. Visitors not only discover advanced equipment but also gain practical knowledge, establish professional relationships, and better understand the latest scientific research influencing the industry.
For organizations seeking modern production technologies, reliable industry expertise, and meaningful business connections, ExpoATAM continues to represent one of the most significant annual gatherings dedicated to the advancement of Mexico's sugar sector.
Thursday, September 24 – Saturday, September 26, 2026
3 days · opening hours on the organizer’s site
This event has ended. Official website: atamexico.mx.
Globy does not organize this event. Dates and details come from the organizer; check them on the official site before you travel.
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ExpoATAM took place 24-26 Sep 2026 (3 days).
World Trade Center Veracruz.
Agriculture. Topics: Agricultural Machinery, Horticulture and Food Processing Industries.
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