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About
MCB by Beauté Sélection is an annual beauty and hairstyling event that takes place at the prestigious Paris Porte de Versailles exhibition center. Known as one of the leading trade shows in the beauty industry, MCB Paris brings together professionals from around the world to explore the latest innovations, trends, and products in the fields of hairdressing, aesthetics, and personal care. The event, with its diverse offerings, is a hub for entrepreneurs, beauty experts, and industry leaders seeking to enhance their skills, discover new business opportunities, and stay ahead of the curve in a constantly evolving market.
MCB Paris is divided into three distinct sectors, each catering to different facets of the beauty industry. One sector is dedicated to entrepreneurs, offering valuable resources for those looking to grow and expand their businesses. Another sector focuses on hair care products, where visitors can explore the newest advancements in hairdressing tools, styling products, and treatments. The third sector highlights aesthetic products, including jewelry, lingerie, and other personal care items that complement the beauty and wellness sectors. This division ensures that every attendee can find relevant information and inspiration for their specific area of interest, whether they are salon owners, beauty therapists, or product suppliers.
For visitors, MCB Paris offers a unique opportunity to not only experience the latest products and innovations but also to enhance their professional qualifications. The event hosts a range of workshops, live demonstrations, and expert-led seminars, designed to help attendees refine their skills and learn from the best in the industry. It is a place where beauty professionals can experiment with new techniques, discover emerging trends, and gain insights that can be directly applied to their work. Whether it’s perfecting a new hair styling technique, learning about the latest skincare products, or understanding how to run a successful beauty business, MCB Paris offers something for everyone.
One of the most appealing aspects of MCB Paris is the networking opportunities it provides. The event draws a diverse crowd of industry professionals, from product manufacturers and distributors to stylists, entrepreneurs, and influencers. This creates a vibrant environment where meaningful connections can be made, collaborations can be formed, and valuable business relationships can be nurtured. For many, MCB Paris is not just an event to showcase products but an essential platform to connect with like-minded professionals and take their businesses to the next level.
What truly sets MCB Paris apart is its ability to inspire and foster creativity. With its blend of education, innovation, and networking, the event encourages beauty professionals to think outside the box and push the boundaries of their craft. It serves as a reminder that the beauty industry is constantly evolving, and staying updated with the latest trends and technologies is crucial for continued success. For anyone passionate about beauty, MCB by Beauté Sélection is an event that offers invaluable insights, new ideas, and endless possibilities for growth and development in the beauty and wellness industry.
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Shanghai International Personal Care Expo
December 17, 2025 - December 19, 2025
The Shanghai International Personal Care Expo, commonly known as PCE, is one of the largest and most influential events in the global beauty and personal care industry. Held annually at the Shanghai New International Expo Center (SNIEC), the expo brings together professionals from around the world. Organized by Shanghai Yinghe Exhibition Service Co., Ltd., the event attracts both local and international participants, offering a vital platform for exchanging ideas, showcasing innovations, and discussing the latest trends.
The PCE covers every aspect of the personal care and hygiene market, presenting a diverse range of products that cater to the needs of both consumers and professionals. From skincare and haircare products to hygiene and household cleaning agents, the expo showcases a vast selection of items. Some of the featured products include hair dryers, razors, disinfectants, mold removers, sterilization lamps, toilet paper, and cosmetic wipes. In addition, protective creams, lotions, shampoos, shower gels, as well as perfumes and fragrances are on display, illustrating the breadth of the industry.
One of the key highlights of the expo is its focus on innovation and the introduction of new technologies. PCE provides a platform for showcasing cutting-edge beauty devices, smart toilet lids, and health-focused products like therapeutic pillows. These innovations reflect the growing demand for products that enhance personal well-being and integrate technology into everyday life.
The expo also offers various programs designed to foster learning and collaboration within the industry. These include specialized conferences where industry experts discuss current challenges and opportunities, live product demonstrations, and an awards ceremony that celebrates outstanding innovations and design achievements. These elements make the expo not just a space for product displays, but also a dynamic hub for professional development and industry networking.
Rooted in Shanghai, a global center of commerce and innovation, PCE underscores the city's position as a gateway to the personal care sector. With each passing year, the expo continues to grow in stature, reinforcing its place on the international stage. It is not only a key event for the Chinese market but also an important milestone for global trends in beauty, health, and personal care.
PCE Personal Care Expo Dubai
December 17, 2024 - December 19, 2024
Completed The Dubai International Personal Care Expo (PCE) stands as a premier event in the global personal care industry, offering a dynamic platform where professionals from across the world can gather, exchange ideas, and explore the latest advancements in cosmetics, hygiene, and household products. Held annually at the Dubai World Trade Centre, the event has become a pivotal meeting point for manufacturers, wholesalers, and retailers alike, attracting both local and international players.
The expo spans a broad spectrum of the personal care sector, showcasing a diverse range of products from skincare essentials like lotions and shampoos to advanced technological solutions such as beauty appliances and sterilization lamps. It provides a comprehensive view of the industry's trends, innovations, and emerging technologies. Notably, products featured include everyday essentials such as razors, disinfectants, and toilet paper, as well as high-tech items like intelligent toilet lids and health pillows, underlining the growing integration of technology into personal care.
A key focus of the expo is to highlight new products and the latest breakthroughs in the field. Industry-specific conferences, live demonstrations, and an awards ceremony that honors innovation and design excellence are integral components of the event. These features not only provide valuable insights but also foster networking and collaboration among professionals from beauty salons, medical facilities, and e-commerce platforms.
Dubai's central role as a global trade hub lends further significance to the PCE. As the city continues to strengthen its position in the global market, the expo plays an essential part in showcasing its role as a gateway to the personal care industry. The Dubai World Trade Centre’s state-of-the-art facilities and convenient location further enhance the expo's appeal, making it the perfect setting for such a comprehensive and influential event.
For all who attend, the Dubai International Personal Care Expo offers much more than just a glimpse into the future of personal care—it serves as a place of inspiration, collaboration, and discovery, shaping the industry’s trajectory for years to come.
PCE Guangzou International Personal Care Expo
April 15, 2025 - April 17, 2025
Completed The Guangzhou International Personal Care Expo, more commonly known as PCE, stands as one of the most influential gatherings in the world of personal care. Held annually at the Nan Fung International Convention & Exhibition Centre (NICEC) in Guangzhou, this event serves as a magnet for professionals from the cosmetics, hygiene, and household care industries, both locally and globally. Organized by Shanghai Yinghe Exhibition Service Co., Ltd., PCE has evolved into a cornerstone for those looking to explore the future of personal care, from products to technology.
What makes the PCE truly stand out is its breadth. The event showcases an extensive range of products designed to cater to the ever-growing demands of modern consumers. From skincare essentials and hair care products to cleaning agents, hygiene items, and home care solutions, the expo covers nearly every aspect of personal well-being. Attendees are greeted with an impressive array of items such as razors, hair dryers, toilet paper, sterilization lamps, and more, all designed to enhance everyday life. But beyond the basics, the expo also explores cutting-edge beauty technologies and wellness solutions, such as smart toilet seats, health-enhancing pillows, and advanced beauty devices that blend innovation with self-care.
As the personal care industry continues to embrace new technologies, PCE has positioned itself as a prime stage for showcasing these innovations. The introduction of new beauty gadgets, often incorporating artificial intelligence and advanced materials, reflects a broader shift in consumer preferences for products that are not only effective but also tailored to individual needs. At PCE, it’s not just about beauty products—it’s about the convergence of technology and personal well-being. For example, health devices designed to monitor and improve sleep, stress, and overall wellness are gaining traction, offering a holistic approach to self-care that goes beyond traditional beauty treatments.
The event is as much about networking and knowledge exchange as it is about product displays. PCE offers a dynamic environment where manufacturers, wholesalers, and retailers can forge new connections, explore business opportunities, and share insights into emerging market trends. Conferences and seminars, led by industry experts, delve into important topics ranging from sustainability in personal care products to the role of digital transformation in reshaping the beauty market. Live product demonstrations allow attendees to experience firsthand the latest breakthroughs, from next-generation skincare formulations to eco-friendly packaging solutions.
The impact of the PCE is felt far beyond the exhibition floor. The event’s award ceremony highlights the achievements of those driving innovation within the personal care industry. It’s a celebration of the companies and individuals pushing the boundaries of design, functionality, and sustainability, setting the stage for the next wave of industry advancements.
Guangzhou itself has become a vital nexus in the global personal care landscape, and the PCE is a testament to this evolution. With China’s rapidly growing consumer market and the city’s strategic location, the expo plays a critical role in bridging international brands with the lucrative Asian market. It’s not just a trade show; it’s a reflection of Guangzhou’s emergence as a new global gateway for personal care products and technology.
In many ways, the Guangzhou International Personal Care Expo is more than just an exhibition—it’s a forward-looking platform that captures the pulse of an industry in constant flux. With each passing year, PCE continues to expand its influence, offering a glimpse into the future of personal care, where innovation, technology, and consumer needs intersect in increasingly creative ways. For those who want to stay ahead of the curve in this fast-evolving sector, the PCE is an unmissable opportunity to see where the industry is headed—and what’s next.