Beauty Events in Poland
ESTETICA expo
ESTETICA Expo: Where Beauty, Science, and Wellness Come Together
In the heart of Poland’s exhibition scene, ESTETICA Expo stands out as a dynamic meeting point for professionals in aesthetic medicine and wellness. Held annually at the Ptak Warsaw Expo in Nadarzyn, just outside Warsaw, the event brings together experts, innovators, and practitioners who shape the future of beauty and health. The name “ESTETICA” perfectly reflects its mission — a harmonious blend of aesthetics, medical expertise, and holistic well-being.
A Premier Platform for Aesthetic Medicine
The ESTETICA Expo is more than just an exhibition; it is a thriving ecosystem of education, innovation, and business. Every year, it gathers specialists from Poland and abroad to present cutting-edge treatments, products, and technologies that define modern aesthetic practice.
At the core of the exhibition lies aesthetic medicine, an ever-evolving field that merges art and science to enhance both appearance and self-confidence. Visitors can explore the latest advancements in:
Dermal fillers and Botox – innovative formulations that provide natural-looking rejuvenation.
Laser and light-based therapies – solutions for skin resurfacing, hair removal, and vascular treatments.
Non-invasive body contouring – technologies that sculpt and tone without surgery.
These exhibits are complemented by live demonstrations, where practitioners showcase treatment techniques and discuss the science behind them. The result is an engaging learning environment that inspires both newcomers and seasoned professionals alike.
Wellness Beyond Aesthetics
What makes ESTETICA Expo truly unique is its holistic perspective. The event doesn’t limit itself to external beauty but extends its focus to well-being, lifestyle, and mental health. Exhibitors and speakers emphasize that true beauty stems from balance between body, mind, and spirit.
A dedicated wellness zone presents a wide array of solutions designed to support this philosophy, including:
Professional skincare and cosmetics developed with dermatological expertise.
Dietary supplements and nutraceuticals that promote vitality and inner glow.
Natural remedies and herbal preparations aligned with sustainable health practices.
Fitness and relaxation methods such as yoga, meditation, and therapeutic massage.
This integrative approach allows the fair to serve not only as a business platform but also as a space for inspiration and self-improvement. Visitors are encouraged to see aesthetic care as a part of a broader, healthier lifestyle.
A Center for Medical Technology and Innovation
Another highlight of the ESTETICA Expo is its medical technology sector, which showcases state-of-the-art devices that are transforming modern clinics. From multifunctional laser systems to diagnostic imaging and advanced sterilization equipment, exhibitors reveal the tools that empower professionals to deliver safe and effective treatments.
In addition to displaying new technologies, the fair provides valuable training and education opportunities. Specialized workshops and certification courses allow doctors, cosmetologists, and therapists to expand their qualifications and gain hands-on experience under the guidance of renowned experts.
This focus on professional growth reinforces the Expo’s position as a hub of continuing education and skill development. Whether participants attend to discover new tools, learn innovative techniques, or connect with international colleagues, they leave better equipped to meet the demands of a fast-changing industry.
International Participation and Professional Networking
The ESTETICA Expo has earned a strong reputation beyond Poland’s borders, attracting exhibitors and visitors from across Europe and beyond. Its international character enriches the event with diverse perspectives, making it a crossroads of ideas, cultures, and expertise.
Typical attendees include:
Medical practitioners and dermatologists seeking the latest treatment innovations.
Cosmeticians and aesthetic therapists expanding their professional toolkit.
Wellness and spa managers exploring holistic care trends.
Manufacturers, distributors, and business owners looking for partnerships and new market opportunities.
Networking lies at the heart of the Expo experience. Informal meetings, B2B sessions, and collaborative discussions create fertile ground for business relationships and knowledge exchange. For many professionals, it’s an annual tradition a chance to reconnect, share experiences, and shape the future of their field together.
The Venue: Ptak Warsaw Expo
Situated in Nadarzyn, just a short drive from central Warsaw, Ptak Warsaw Expo is the largest and most modern exhibition center in Central Europe. Its spacious halls, cutting-edge facilities, and convenient access make it an ideal setting for events of global scale.
For ESTETICA Expo, the venue provides more than just space it creates an atmosphere of professionalism and elegance. Visitors appreciate the seamless logistics, well-designed exhibition zones, and amenities that make networking and learning both comfortable and efficient. The proximity to the Polish capital further enhances the event’s accessibility for international guests, turning it into a true gateway to Central Europe’s growing aesthetic and wellness market.
A Catalyst for Growth in Aesthetic Medicine
The significance of ESTETICA Expo extends beyond its exhibition walls. It plays a key role in shaping Poland’s position as a hub for aesthetic medicine, wellness, and beauty innovation. By connecting practitioners with manufacturers, researchers, and educators, the event accelerates progress and raises professional standards across the region.
Moreover, its commitment to education and ethical practice promotes a responsible, patient-centered approach to beauty. In an era where aesthetic treatments are more accessible than ever, this focus on safety, transparency, and training helps ensure that the industry continues to grow sustainably
The ESTETICA Expo is far more than a showcase of products it’s a celebration of the human pursuit of beauty, confidence, and well-being. Every year, it unites the best minds in medicine, science, and wellness under one roof, creating a vibrant environment of collaboration and creativity.
Whether you are a doctor searching for the latest technology, a cosmetologist seeking new training opportunities, or a wellness expert exploring holistic trends, the ESTETICA Expo offers something of real value. It is where innovation meets inspiration, and where the future of aesthetic medicine continues to take shape elegantly, safely, and beautifully.
Pharma & Cosmetic Industry Trade Fair
PCI Days Warsaw: The Premier Pharma & Cosmetic Industry Trade Fair in Poland
Since its launch in 2019, the Pharma & Cosmetic Industry Trade Fair (PCI Days) has grown into Poland’s most influential event for professionals from the pharmaceutical and cosmetics sectors. Hosted annually at the Warszawskie Centrum EXPO XXI—one of Poland's most modern exhibition venues—PCI Days offers an essential platform for discovering technological innovations, packaging solutions, raw materials, production equipment, and much more.
The event caters to a wide professional audience, ranging from factory owners and technologists to marketing executives and procurement specialists. With a clear focus on B2B engagement, PCI Days fosters not only knowledge sharing but also long-term business partnerships.
A One-Stop Platform for Two Industries
PCI Days is unique in its dual-industry focus, bridging two dynamic fields—pharmaceuticals and cosmetics. This dual format encourages cross-sector collaboration while allowing participants to explore a comprehensive range of solutions tailored to their specific operational and commercial needs.
The exhibition covers all essential aspects of production and development, including:
Active pharmaceutical and cosmetic ingredients
Laboratory equipment and testing services
Manufacturing and automation technologies
Packaging and labeling innovations
Quality assurance and regulatory compliance
Logistics, warehousing, and supply chain management
For professionals working at the intersection of science, manufacturing, and consumer care, PCI Days provides an efficient, business-driven environment to keep up with global standards and regional trends.
Who Attends PCI Days?
The Pharma & Cosmetic Industry Trade Fair attracts a diverse audience of professionals from across the value chain. Whether you're looking to upgrade production lines, source raw materials, or enter new markets, this event places you at the center of industry movement.
Key professional groups represented at the fair:
Owners and managers of cosmetic and pharmaceutical factories
Research and development scientists
Quality control and safety assurance professionals
Laboratory technicians and analysts
Procurement and maintenance departments
Packaging technologists and production engineers
Marketing strategists and brand managers
Sales professionals and commercial directors
Distributors, suppliers, and logistics providers
By creating space for such a varied audience, PCI Days ensures deep industry insight and meaningful conversations, all within a setting designed to inspire innovation and facilitate deals.
Why PCI Days Is a Must-Attend Event
In the rapidly evolving world of pharmaceuticals and cosmetics, staying ahead of the curve is essential. PCI Days is structured to give professionals a strategic edge—whether through discovering new suppliers, gaining regulatory insights, or seeing live demonstrations of cutting-edge technologies.
Top reasons to attend PCI Days:
Discover new products and services tailored to your sector.
Stay updated on industry regulations and safety standards.
Learn from expert-led presentations on innovation and process optimization.
Attend interactive workshops focused on practical applications.
Network with leading manufacturers, suppliers, and consultants.
Meet decision-makers from both local and international companies.
Participate in Innovation Award sessions showcasing groundbreaking developments.
Explore co-packaging and contract manufacturing opportunities.
This comprehensive approach positions PCI Days as the go-to meeting point for professionals seeking to scale operations, explore fresh ideas, and embrace transformation.
Highlight: The PCI Innovation Award
One of the most anticipated elements of the fair is the PCI Innovation Award, which honors the most promising and original contributions to the pharmaceutical and cosmetic sectors. The award serves as a spotlight for companies pushing the boundaries of:
Sustainability in packaging and raw materials
Smart manufacturing and automation
Breakthrough ingredient formulations
Digital transformation in laboratories
Compliance and traceability solutions
Winners benefit not only from prestige but also from enhanced visibility among potential buyers, partners, and investors, making it a powerful incentive for exhibitors to put their best foot forward.
Engaging Content Through Workshops and Seminars
Beyond exhibitions, PCI Days offers a rich educational program featuring lectures, panel discussions, and technical demonstrations. Each session is tailored to provide actionable insights and real-world value.
Common themes explored in past sessions include:
Cleanroom design and operation in pharma manufacturing
New regulations affecting cosmetics in the EU market
Digitalization of production processes and traceability
Innovative ingredients and bio-based formulations
Sustainability and environmental compliance in packaging
These sessions are led by industry experts, academic researchers, and compliance specialists—giving attendees a 360-degree understanding of the challenges and opportunities shaping their industries.
Building Stronger Networks Through B2B Connections
PCI Days also emphasizes direct interaction and partnership-building, with designated networking areas, match-making opportunities, and pre-scheduled business meetings. These features allow participants to accelerate deals, discover suppliers, and form strategic alliances.
Networking opportunities include:
Face-to-face B2B meeting zones
Exhibitor-hosted product launches and demos
Evening receptions and informal meetups
Buyer-supplier matchmaking programs
Startup showcase and investor panels
These networking formats are particularly valuable for small to medium-sized enterprises looking to enter new markets or scale existing operations, as well as for larger companies exploring outsourcing or joint ventures.
The Strategic Importance of Warsaw and EXPO XXI
Hosting PCI Days at EXPO XXI in Warsaw offers logistical and symbolic advantages. As Poland’s capital and a regional economic powerhouse, Warsaw is well-connected to other European cities and home to many pharmaceutical and cosmetic production hubs.
EXPO XXI, with its modern infrastructure, accessibility, and scalability, makes it possible to deliver a seamless and immersive trade fair experience that caters to a growing international audience.
PCI Days – Where Science Meets Business
The Pharma & Cosmetic Industry Trade Fair in Warsaw stands at the intersection of science, technology, and commerce. Its structure reflects the complexity and dynamism of two industries that are rapidly evolving in response to changing consumer demands, regulatory shifts, and technological advances.
Whether you are a supplier of raw materials, a manufacturer exploring new automation solutions, or a brand manager looking for contract partners, PCI Days offers the tools, insights, and partnerships needed to succeed in today’s competitive market.
With its broad industry focus, high-level networking, and commitment to innovation, PCI Days continues to be the must-attend event for every serious player in the pharmaceutical and cosmetic fields.
SLAVIC B2BEAUTY
In the dynamic landscape of the cosmetics and pharmaceutical industry, few events rival the significance of the Slavic B2Beauty contracting show. Over the past years, this gathering has not only solidified its standing in Poland but has also garnered international acclaim, evident from the resounding success of its previous expos.
Set against the backdrop of Targi Kielce, the heart of innovation and commerce, the Slavic B2Beauty Show serves as a melting pot of ideas, trends, and partnerships. The event held in June 2023 witnessed a convergence of industry giants from Poland, the Czech Republic, Ukraine, Bulgaria, Italy, and Singapore, reflecting the global appeal and relevance of the show.
What sets the Slavic B2Beauty Show apart is its unwavering commitment to fostering meaningful connections and driving business growth. Representatives from retail chains, supermarkets, drugstores, manufacturers, and wholesalers converged at Targi Kielce, engaging in fruitful discussions and forging partnerships that transcend borders.
Agnieszka Puchalska, the driving force behind the event, emphasizes its transformative impact on the industry. "Our goal remains unchanged - we effectively support producers and buyers in developing their businesses," she states with conviction.
Reflecting on past successes, exhibitors share stories of international collaborations that have blossomed from previous editions of the show. Elżbieta Oleksiewicz-Pilucik, export manager from Miraculum, highlights the emergence of new target markets such as Kenya, Kyrgyzstan, and Georgia, underscoring the show's role as a catalyst for global expansion.
For buyers like Asher Cohen, the Slavic B2Beauty Show is more than just a trade fair—it's a gateway to innovation. "Owing to participation in the contracting show, we are now in the process of introducing a new product to my company's offer," he shares, echoing the sentiment of countless industry professionals who have found inspiration within the halls of Targi Kielce.
As preparations get underway for the third edition of the Slavic B2Beauty Show, anticipation is palpable. With its unique blend of networking opportunities, trendsetting innovations, and collaborative spirit, the event stands poised to redefine the future of the cosmetics and pharmaceutical industry.
LOOK
Grupa MTP is once again setting the stage for an unforgettable beauty experience with the LOOK & beautyVISION Fair, an event that promises to showcase the most exciting trends and innovations in the beauty industry. This renowned fair gathers industry professionals, influencers, and enthusiasts under one roof to explore cutting-edge products, share insights, and discover what’s next in beauty. Hosted at the stunning Port Sołacz Restaurant & Hotel, the event combines the best of both worlds—exclusive beauty exhibitions and a chance to indulge in exceptional Spanish cuisine at Pasodobre. Known for its delicious express lunches and catering services, Pasodobre offers an inviting atmosphere to relax, network, and discuss the latest beauty innovations between sessions.
The fair shines a spotlight on products from the prestigious MTP Gold Medal laureates, which are celebrated for their creativity, quality, and ability to push the boundaries of beauty. These award-winning items provide a glimpse into the future of skincare, cosmetics, and beauty technologies, giving attendees the opportunity to engage with the very best the industry has to offer. The LOOK & beautyVISION Fair is more than just an exhibition—it’s a hub of discovery, where professionals and consumers alike can learn about the latest breakthroughs, connect with brands, and get inspired by what’s emerging on the horizon.
Whether you’re a beauty professional, retailer, or simply a beauty enthusiast, this event offers something for everyone. It’s an ideal space to explore new products, deepen your knowledge of the industry, and gain fresh insights into the evolving beauty landscape. By bringing together top brands, thought leaders, and cutting-edge innovations, the LOOK & beautyVISION Fair stands as a must-attend event for anyone passionate about beauty, ensuring a memorable experience that leaves a lasting impression on all who attend.
Beauty Forum & Hair
The BEAUTY FORUM WARSAW, held annually at the modern Warsaw Centrum EXPO XXI, is a premier international cosmetics trade fair that has been a cornerstone of the beauty, cosmetics, and hairdressing industry since 1997. Organized by Health and Beauty Media Sp. z o.o., a well-respected name in the world of beauty and health exhibitions, this event has solidified its reputation as one of the leading platforms for professionals and companies in the beauty sector. It attracts a diverse and influential audience from across the globe, providing an invaluable opportunity to showcase the latest trends, products, and services in the world of cosmetics.
The fair covers a wide array of industry sectors, including cosmetics, foot and nail care, hair care, medical beauty, and wellness, making it a must-attend event for anyone involved in these fields. Professionals ranging from manufacturers and suppliers to distributors, hairdressers, nail designers, podiatrists, and wellness facility operators come together to network, learn, and discover new opportunities for growth and development. The event also draws experts from plastic surgery, medical foot care, and wellness tourism, as well as representatives from industry unions, associations, and journals, further expanding the scope of knowledge and collaboration available at the fair.
A significant highlight of BEAUTY FORUM WARSAW is its strong international reach, highlighted by its affiliation with COSMOPROF Worldwide Bologna, one of the largest and most prestigious beauty trade shows globally. This connection underscores the fair's international significance, bringing together a truly global audience and a broad range of exhibitors. This partnership ensures that visitors not only gain insight into the latest products but also have access to a wealth of industry knowledge, trends, and innovations from across the globe.
Exhibitors from both national and international markets present their cutting-edge products and services, including natural cosmetics, dental care, anti-aging solutions, wellness and spa offerings, and medical-related beauty products. The fair provides a comprehensive look into the latest industry trends, techniques, and applications, with a particular focus on the growing fields of medical beauty, aesthetic plastic surgery, and wellness. Attendees can expect to discover new anti-aging treatments, groundbreaking skincare products, and the latest in wellness and spa trends that are reshaping the beauty landscape.
In addition to the extensive product showcases, BEAUTY FORUM WARSAW offers a platform for education and knowledge exchange. Visitors can attend a series of expert-led lectures, workshops, and panel discussions, designed to keep professionals up to date with the most current industry insights and innovations. These educational sessions address some of the most pressing topics in the beauty and wellness industries, providing valuable information on the latest techniques, customer trends, and market developments.
The wellness and spa section of the fair is another key attraction, featuring a diverse range of massages, wellness resorts, and hotels, as well as spa and recuperation trips that cater to the growing demand for health-focused beauty solutions. This area emphasizes the increasing intersection of wellness and beauty, offering visitors a chance to explore products and services that enhance both physical and mental well-being.
As an event that bridges the gap between global trends and local innovations, BEAUTY FORUM WARSAW continues to be a crucial meeting point for industry professionals, offering them not only the chance to discover the latest products and techniques but also to exchange ideas, build partnerships, and stay ahead of the curve in an ever-evolving industry. Whether you're a manufacturer, supplier, or beauty professional, the fair is an essential event to attend for anyone looking to thrive in the dynamic and competitive world of beauty.
URODA
The URODA: Cosmetics & Hairdressing Fair, held in Gdańsk, invites attendees into a vibrant world reminiscent of the Brazilian carnival, complete with samba rhythms, feathers, and magical costumes. This year's event kicked off with an impressive show featuring finalists from the Visage and Styling championships, setting an electrifying tone for the two-day beauty fair at AMBEREXPO. The atmosphere was charged with inspiration and excitement, creating a backdrop for the diverse range of activities and competitions that unfolded.
A notable highlight of the fair was the Nail Master Cup Nail Styling Championship, which showcased the talents of nail artists from various backgrounds. This year introduced a fresh approach by dividing participants into two categories—beginners and advanced stylists—ensuring that all competitors had equal opportunities to shine. The introduction of new contests provided a wider platform for participants to demonstrate their skills, appealing to both seasoned professionals and newcomers alike. The championship attracted a record number of attendees, all sharing a passion for nail styling and creativity.
As the event progressed, the culmination of the Nail Master Cup brought a thrilling award ceremony, celebrating the talents and hard work of the participants. This recognition not only highlighted individual achievements but also underscored the importance of community and support within the beauty industry.
URODA serves as a significant gathering for beauty professionals, offering a space for networking, learning, and inspiration. With its dynamic events and competitive spirit, the fair continues to foster a sense of camaraderie among participants, showcasing the latest trends and innovations in cosmetics and hairdressing. As the event concludes, it leaves behind a trail of excitement and enthusiasm, setting the stage for future gatherings that celebrate the artistry and passion of the beauty community.
