Accessories Events in Shenzhen

The 33rd China (Shenzhen) International Gifts and Home Products Fair

The Shenzhen Gifts and Home Products Fair: Asia’s Leading Platform for Consumer Innovation

Each year, Shenzhen transforms into a global hub for creativity and commercial exchange as it hosts one of Asia’s most anticipated industry gatherings—the China (Shenzhen) International Gifts and Home Products Fair. The 33rd edition, scheduled for October 20–23, 2025, will be held at the world-class Shenzhen World Exhibition & Convention Center, solidifying its reputation as a premier destination for sourcing, trendspotting, and professional networking in the consumer goods sector.

This expansive trade fair welcomes tens of thousands of industry professionals, including global buyers, wholesalers, designers, and brand managers eager to discover the latest in giftware, lifestyle products, and home essentials. It’s not just an event—it’s a marketplace where ideas take shape and business gets done.

A Wide Spectrum of Categories Showcased

Spanning several exhibition halls and attracting over 2500 exhibitors, the Shenzhen Gifts and Home Products Fair offers an impressively wide array of categories. Visitors can explore everything from functional household goods to decorative items that bring charm to any living space. One of the reasons this trade fair maintains its leading status is due to the curated nature of its product selection and the attention given to evolving lifestyle trends.

Among the product categories featured are:

Premiums and promotional gifts for corporate and retail use

Fashion jewellery and accessories reflecting the latest trends

Home décor items and creative household tools

Wellness, beauty, and personal care products

Household consumables including eco-friendly options

Kitchenware, ceramics, and modern tableware

Stationery, travel accessories, and novelty items

Each category is represented by manufacturers and suppliers from every corner of China, offering a deep and diverse selection for visitors to explore.

Why Shenzhen? The City Behind the Trade Fair's Success

Shenzhen, located in China’s booming Guangdong province, is more than just a backdrop for this prestigious event. The city itself is a dynamic business and innovation hub, often referred to as China’s Silicon Valley. It boasts excellent transport links, international infrastructure, and a fast-growing design and manufacturing base that positions it at the heart of the consumer goods supply chain.

The Shenzhen World Exhibition & Convention Center—one of the largest and most modern venues of its kind—offers state-of-the-art facilities, making it an ideal space for large-scale exhibitions. Its accessibility, layout, and technology support the fair’s scale and complexity without compromising comfort for exhibitors and visitors.

Strategic Opportunities for Buyers and Suppliers Alike

For buyers, the fair provides more than just a place to browse. It is a strategic sourcing opportunity—a rare chance to see, touch, and test thousands of products while discussing directly with manufacturers. Many businesses come prepared with purchasing targets, project briefs, or even prototype ideas. The face-to-face format facilitates quicker negotiations and better supply chain alignment.

Here are several key benefits of attending for professional buyers:

Direct communication with vetted suppliers from across China

A comprehensive view of new materials, packaging, and product trends

The ability to compare pricing and MOQs across different regions

Exposure to upcoming seasonal collections and bestsellers

The opportunity to build long-term partnerships based on trust and visibility

Exhibitors, meanwhile, benefit from connecting with international buyers, understanding emerging demand, and positioning their brand on an international stage.

Exploring New Trends in Giftware and Home Living

Each edition of the Shenzhen Gifts and Home Products Fair reflects current consumer desires, often months ahead of retail. In 2025, sustainability, personalization, and multi-functionality are expected to dominate both product development and marketing.

Sustainability is no longer a niche but a necessity. Suppliers are increasingly highlighting:

Eco-friendly packaging and biodegradable materials

Reusable and minimalist kitchenware

Products made from recycled ceramics and bamboo

Solar-powered gadgets and sustainable travel gear

At the same time, personalization continues to be a dominant trend—whether it’s custom-engraved corporate gifts, name-embroidered home textiles, or small-batch artisanal accessories.

This evolving landscape ensures that buyers not only find products but also uncover new inspiration for their own brand development or retail planning.

More Than a Trade Fair: A Hub of Learning and Discovery

The fair also features a strong supporting program that includes themed exhibitions, trend forums, and expert talks. These sessions delve into topics like digital marketing for consumer brands, cross-border eCommerce trends, product safety regulations, and packaging innovations. In a fast-moving industry, these educational opportunities help businesses stay agile and competitive.

There’s also a growing emphasis on digital integration. Exhibitors increasingly use QR codes, mobile-based catalogs, and live product demonstrations to communicate effectively with tech-savvy visitors. This seamless blend of online and offline engagement is one of the fair’s quiet strengths.

Types of Professionals Who Attend the Fair

The wide-ranging product focus means that the Shenzhen Gifts and Home Products Fair attracts professionals from across industries. While large retail buyers are a major presence, there is also a substantial turnout of independent stores, creative agencies, sourcing companies, and hospitality professionals.

Typical attendees include:

Gift shop owners and boutique retailers

Homeware brands and lifestyle concept stores

Import/export agents and sourcing teams

Hospitality and corporate procurement professionals

Licensing companies and creative merchandisers

This rich professional mix leads to productive networking and collaborative opportunities, often extending beyond immediate purchasing.

A Must-Attend Event for the Gifts and Home Products Sector

As the 33rd China (Shenzhen) International Gifts and Home Products Fair approaches, the industry’s eyes are once again turning toward this influential event. Whether you are a buyer seeking product innovation, a supplier aiming to expand market reach, or a brand manager watching for future trends, Shenzhen is the place to be this October.

In just four days, participants will access what might otherwise take months of travel and research. That’s the power of a well-curated, international trade event—and the reason this fair continues to set the standard across Asia and beyond.

International Gifts, Handicrafts, Watches & Houseware Fair - Shenzhen

The China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair has emerged as one of the most influential trade events in the gift and home industry, drawing significant attention from both local and international markets. With a focus on creating greater business opportunities, this fair serves as a critical platform for manufacturers, traders, and buyers to meet, engage, and optimize their presence in a highly competitive industry. Held annually in Shenzhen, the fair offers a comprehensive exhibition of the latest trends and innovations in gifts, homeware, handicrafts, and watches, attracting professional buyers from all corners of the globe.

The fair has quickly become the go-to event for those looking to source business gifts, promotional items, annual welfare gifts, fashion homeware, and exclusive club member gifts. It is recognized not only in China but across the Asia-Pacific region, making it a key platform for global trade and networking. With its well-curated showcases, the fair has successfully positioned itself as the preferred venue for those looking to stay ahead of market trends and find high-quality products in a wide range of categories.

For professional buyers, including agents, distributors, wholesalers, advertising companies, and e-commerce players, the China (Shenzhen) International Fair provides an unparalleled opportunity to explore new products, observe emerging trends, and build valuable connections within the gift and home industry. Whether seeking unique handcrafted items, the latest in home décor, or cutting-edge watches, attendees can discover a wide array of offerings from both established and emerging brands. With so many choices under one roof, the fair provides buyers with everything they need to enhance their procurement plans and stay competitive in a fast-evolving marketplace.

The event is also a hub for industry professionals to exchange ideas and integrate resources. With a focus on business development, the fair encourages the creation of long-term partnerships that can help shape the future of the industry. The networking opportunities available at this event are invaluable, with countless chances to meet potential clients, suppliers, and partners who can help take your business to the next level. 

Moreover, the fair’s emphasis on showcasing cutting-edge products in various sectors—whether it be eco-friendly gifting solutions, innovative homeware designs, or the latest trends in wearable technology—ensures that all attendees leave with fresh ideas and inspiration. The combination of high-quality products, key industry players, and strategic business opportunities makes the China (Shenzhen) International Gifts, Handicrafts, Watches & Houseware Fair a must-attend event for anyone in the industry. For those looking to stay at the forefront of the gifting and home sectors, the fair offers a wealth of opportunities to expand your network, explore new trends, and ultimately, grow your business.

SHENZHEN INTERNATIONAL JEWELLERY FAIR

The Shenzhen International Jewellery Fair stands as the largest and most prestigious jewellery exhibition in China, and indeed, one of the grandest showcases of fine jewellery design globally. Known for its grandeur and exceptional array of offerings, this fair represents a vital barometer for prevailing jewellery consumption trends and is a critical platform for unveiling next year’s innovations.

Building on its remarkable success, the Shenzhen International Jewellery Fair promises to be more extensive and fruitful than ever before. Spanning over 3,000 booths and featuring more than 1,300 exhibitors—including 300 renowned international brands—the event is an unparalleled opportunity for industry professionals to engage directly with suppliers, discover new products, and secure competitive pricing for the upcoming season.

The fair’s comprehensive and meticulously planned promotional campaign will reach audiences across mainland China, Hong Kong, Asia, and beyond, ensuring a global spotlight on the event. This extensive marketing effort will further cement the fair’s status as a premier venue for both showcasing and sourcing high-quality jewellery.

Shenzhen, a city renowned for its robust jewellery industry, serves as the perfect backdrop for this illustrious event. With over 2,300 jewellery companies and more than 2,400 brands, Shenzhen boasts a significant annual processing and manufacturing value of 60 billion yuan (approximately 12.5 billion USD). The city also dominates the jewellery market, accounting for 90% of the annual sales volume of gold and diamonds traded on the Shanghai Gold Exchange and the Shanghai Diamond Exchange. This makes Shenzhen the epicenter of jewellery production and trade in China.

For those looking to penetrate the Chinese market, the Shenzhen International Jewellery Fair is an essential event to attend. It offers a unique platform to meet potential partners, gain insights into market trends, and explore opportunities in one of the world’s most dynamic jewellery markets. Whether you are aiming to showcase your brand or seek new product lines, this fair provides a pivotal opportunity to connect with the industry’s key players and make impactful business decisions.

In summary, the Shenzhen International Jewellery Fair is not just a showcase of opulent designs but a critical industry event that offers valuable opportunities for networking, sourcing, and business growth. Mark your calendar for this unmissable event and prepare to engage with the best in the jewellery industry amidst the vibrant and influential atmosphere of Shenzhen.