PLANTARIUMGROEN-Direkt - The Green Retail Fair
August 27, 2025 - August 28, 2025
PLANTARIUM|GROEN-Direkt – The Green Retail Fair Shaping the Future of Horticulture in the Netherlands
Each year, Hazerswoude-Dorp—a town deeply rooted in the horticultural tradition of the Netherlands—hosts PLANTARIUM|GROEN-Direkt, an internationally recognized trade show for professionals in the green retail, agriculture, and forestry sectors. Known as The Green Retail Fair, the event has evolved into one of Europe’s leading platforms for networking, innovation, and product discovery in the plant and garden industry.
Held at the International Trade Centre, the event gathers horticulturists, landscapers, wholesalers, and breeders under one roof, offering a space to showcase, explore, and collaborate on the latest trends in green retail and plant innovation. With its growing international reach, PLANTARIUM|GROEN-Direkt is not only important for the Dutch market but also a key event for global stakeholders.
A Hub for the Green Sector: More Than Just a Trade Fair
What sets PLANTARIUM|GROEN-Direkt apart from other plant fairs in Europe is its clear focus on retail-oriented horticulture. The event caters to both suppliers and buyers, acting as a bridge between breeders (veredelaars), plant buyers (tuinplanteninkopers), and green retail businesses such as garden centers and wholesalers.
Unlike many agricultural exhibitions that focus primarily on farming equipment or commodity crops, this event is tailored to the ornamental plant market, including shrubs, perennials, bedding plants, and innovations in plant design and marketing. Every element of the exhibition is designed to support the full cycle of the green product supply chain—from production to point-of-sale.
Who Attends: A Truly International and Professional Audience
The Green Retail Fair attracts a highly specialized and international audience, offering valuable exposure for exhibitors and meaningful connections for attendees. Participants include both long-standing industry veterans and fresh innovators from around the world.
Key groups attending the fair include:
Plant breeders and growers showcasing new cultivars and plant varieties
Garden plant buyers from leading European and international retail chains
Garden centers and wholesalers looking for the latest trends in consumer demand
Suppliers and packaging companies offering pots, substrates, labels, and retail materials
Landscapers and horticultural designers interested in premium plants and tools
The show is expected to welcome professionals from countries such as Jordan, Germany, France, and the United States, further boosting its role as a platform for international collaboration.
What to Expect: Innovation, Business, and Inspiration
Each edition of PLANTARIUM|GROEN-Direkt is packed with inspiration for the future of green retail, including new plant launches, best-in-class retail concepts, and award-winning innovations. The event is both a business platform and a trend showcase, making it ideal for decision-makers looking to stay ahead of the curve.
Highlights of the trade fair include:
New Plant Introductions – Discover and evaluate upcoming varieties in bloom
Live Demos and Displays – Visual merchandising and design inspiration for retailers
Business Lounges and Networking Areas – Ideal for scheduled and informal B2B meetings
Supplier and Technology Zone – Tools, materials, and logistics solutions for green businesses
International Trade Opportunities – Learn about market entry strategies, especially in the Middle East and North America
With such a diverse offering, the event supports every professional involved in the production, sale, and marketing of plants and garden products.
A Partnership with Purpose: Combining PLANTARIUM and GROEN-Direkt
The current format of the show is the result of a strategic merger between two well-known Dutch events—PLANTARIUM and GROEN-Direkt. This union brings together PLANTARIUM’s strong reputation for new plant varieties and breeding with GROEN-Direkt’s practical focus on mass-market and retail-ready plant trading.
The merged fair leverages:
PLANTARIUM’s innovation awards and breeder showcases
GROEN-Direkt’s efficient sample market model with instant purchasing options
A shared audience of both commercial buyers and creative professionals
A central location in the Boskoop region, one of Europe’s horticultural powerhouses
This combination has significantly boosted attendance, expanded the exhibition space, and increased the value of participation for all involved.
Supporting the Green Retail Industry in a Changing Market
With consumers becoming more environmentally conscious and demanding high-quality, responsibly sourced products, the green retail sector is undergoing major transformation.
PLANTARIUM|GROEN-Direkt plays a vital role in helping companies navigate these trends by presenting:
Eco-friendly packaging solutions
Smart labeling and point-of-sale innovations
Pest- and disease-resistant plant varieties
Sustainable cultivation and logistics methods
Market data and trend forecasting from top analysts
Whether you’re running a small family garden center or managing procurement for a multinational retailer, the fair offers tools and insights to adapt your business to current and future consumer needs.
Easy Access and Visitor-Friendly Logistics
The event takes place at the International Trade Centre in Hazerswoude-Dorp, a region well-connected to the rest of the Netherlands and nearby international airports like Amsterdam Schiphol. The venue is designed to offer easy access, ample parking, and modern amenities.
Practical info for attendees:
Location: International Trade Centre, Hazerswoude-Dorp, Netherlands
Opening Hours: Typically from 8:00 AM to 5:00 PM during trade days
Admission: Usually free or low-cost for registered trade professionals
Language: Dutch and English are widely spoken, with translation available for key presentations
Accessibility: The venue is wheelchair-friendly and offers on-site assistance if needed
These logistics make the event highly accessible for both local and international visitors, whether you're coming from nearby Germany or as far away as North America.
A Must-Attend Event for Green Retail Professionals
PLANTARIUM|GROEN-Direkt – The Green Retail Fair stands at the intersection of horticulture, retail, and global trade, offering participants more than just a place to browse plants. It’s a strategic environment where innovation meets commerce, where retailers find their next bestsellers, and where the future of green retail is actively shaped.
By bringing together plant breeders, suppliers, garden centers, and international buyers in a single space, the fair continues to build bridges across borders and across the industry.
If your business is involved in plant production, garden retail, or landscape design, or if you’re seeking international partnerships in horticulture, PLANTARIUM|GROEN-Direkt is a must on your calendar.
