Groom Expo West
July 10, 2025 - July 13, 2025
Groom Expo West: The Premier Event for Pet Grooming Professionals
Groom Expo West stands proudly as the second-largest professional pet grooming conference and tradeshow in the world. Hosted annually in Pasadena, California, this high-energy event attracts thousands of grooming professionals, shop owners, and pet industry entrepreneurs looking to sharpen their skills, discover the latest tools, and network with industry leaders. Whether you're new to grooming or have decades of experience, GEW offers something for everyone.
At its heart, Groom Expo West is much more than a trade show. It’s a space where professional development, business growth, and community come together. With its blend of hands-on workshops, world-class seminars, and a sprawling exhibit floor featuring nearly 100 vendors, GEW has become an essential stop on the calendar of any serious pet care professional.
An Expansive Trade Show Featuring the Best in Grooming Supplies
For those on the hunt for cutting-edge grooming tools, accessories, and equipment, Groom Expo West’s massive trade show is an industry playground. With nearly 100 participating vendors, the show floor is packed with innovation, offering attendees the chance to interact directly with manufacturers, ask questions, and compare products side-by-side.
Some of the Products and Services Typically Featured:
Grooming shears, clippers, and brushes from top brands
High-velocity dryers and grooming tables
Shampoos, conditioners, and coat treatments
Spa and wellness products for pets
Pet salon management software systems
Insurance services and business consulting
Whether you're equipping a new grooming shop or upgrading your current toolkit, the expo floor is where product discovery meets expert advice. Demonstrations at vendor booths give attendees a chance to see tools in action before making a purchase.
Leading the Industry in Grooming Education
Education is at the core of Groom Expo West’s mission, and the numbers back it up. Barkleigh Productions—the organizer behind GEW—has gathered nearly 40 of the most respected and experienced speakers from across the grooming, veterinary, and pet care fields. These experts deliver a wide variety of seminars designed to help attendees elevate both their technical skills and their business acumen.
Topics Covered in Seminars Include:
Advanced grooming techniques for various breeds
Mobile grooming tips and van setup ideas
Time-saving grooming strategies for busy salons
Customer service and client retention tactics
Financial planning and pricing models for pet businesses
Using digital tools to streamline appointments and billing
These sessions are ideal for groomers of all experience levels, offering something valuable whether you're just starting out or running a six-figure operation. The interactive nature of the workshops also encourages questions, idea sharing, and real-time problem solving.
Building a Stronger Pet Grooming Community
Beyond the products and seminars, Groom Expo West is known for its incredible community vibe. The expo brings together pet professionals from every corner of the industry, offering a rare opportunity for like-minded individuals to network, share ideas, and collaborate.
Attendees often say that the relationships they form at GEW are just as valuable as the skills they acquire. From casual conversations between seminars to planned networking mixers, the event provides a relaxed yet professional setting for connection and growth.
Community-Focused Experiences at GEW Include:
Grooming competitions judged by industry leaders
Meet-and-greets with top speakers and grooming influencers
Evening socials and themed events
Recognition ceremonies and awards for excellence in grooming
These shared experiences help to strengthen the industry as a whole, encouraging mentorship, collaboration, and innovation.
Why Groom Expo West is a Must-Attend for Pet Care Professionals
As the grooming industry continues to grow and evolve, staying up to date is no longer optional—it's essential. That’s why thousands make the trip to Groom Expo West each year. It’s a one-stop shop for education, networking, and hands-on product discovery.
For grooming business owners, GEW provides insight into the latest trends and consumer expectations, helping them stay competitive. For independent groomers, it offers a wealth of inspiration and practical advice. And for students or those entering the field, it’s a chance to learn from the best and begin building a strong professional foundation.
Key Benefits of Attending Groom Expo West:
Access to 40+ expert-led seminars and demonstrations
Hands-on experience with new tools and equipment
Deep discounts and show specials from vendors
Certification opportunities for grooming professionals
A motivating and fun atmosphere filled with passionate peers
Shaping the Future of Grooming
Groom Expo West has proven itself time and again as a cornerstone of the pet grooming industry. By offering a balanced mix of business development, skill-building, and community engagement, it addresses the full scope of what it means to be a modern grooming professional.
Whether you're looking to refine your scissoring technique, understand the benefits of pet salon software, or simply reignite your passion for grooming, Groom Expo West delivers a transformative experience. With each new edition, GEW continues to push the boundaries of what a professional grooming event can be.
As the second-largest grooming event in the world, it stands not only as a showcase of excellence—but also as a reminder that in the world of pet care, learning never stops, and community makes all the difference.
