vietbeauty
Vietbeauty has established itself as Vietnam’s premier international B2B trade fair for the beauty industry since its launch in 2016. Hosted annually at the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City, the event has become a central hub for professionals from across Asia, Europe, and beyond. From the moment visitors enter the modern halls of SECC, it is clear that Vietbeauty is more than just an exhibition it is a platform where innovation, knowledge, and networking converge to shape the future of the beauty industry in Vietnam and the wider region.
Organized by Informa Markets, a global leader in trade show management, Vietbeauty leverages international expertise to provide an environment tailored for professional growth. Its primary focus is on creating meaningful connections between exhibitors and visitors, while offering comprehensive insights into trends, technologies, and new products in the beauty sector.
A comprehensive showcase of the beauty industry
Vietbeauty’s strength lies in its ability to present the full spectrum of the beauty industry under one roof. The fair covers professional segments and products including:
Skin care and hair care solutions
Nail care and cosmetic items
Perfumes and personal care products
Medical-aesthetic equipment and devices
Spa and wellness facilities
Salon management tools and equipment
Research, development formulas, and packaging solutions
This wide-ranging exhibition allows attendees to explore innovations from multiple angles, from product performance to operational integration. Whether a salon owner, distributor, or aesthetic professional, every visitor can gain insights into how new technologies and trends can enhance their business offerings.
Education, live demonstrations, and conferences
A distinguishing feature of Vietbeauty is its emphasis on education and hands-on learning. The fair hosts live demonstrations where experts showcase innovative treatments, hairstyling techniques, and the practical application of advanced products. In addition, internal conferences offer valuable insights into market dynamics, consumer behavior, and social media marketing strategies, helping professionals align their business practices with current trends.
These educational opportunities allow attendees not only to observe but also to engage actively, creating a dynamic environment for knowledge exchange and professional development.
Competitions and awards: celebrating excellence
Competitions are a central highlight of Vietbeauty, celebrating creativity, skill, and innovation within the industry. Awards are presented to outstanding exhibitors and professionals who demonstrate exceptional products, techniques, or business achievements. These recognitions provide visibility for emerging trends and inspire both local and international participants to pursue excellence in their craft.
The competitive and celebratory aspects of the fair reinforce its reputation as a platform that both inspires and motivates industry professionals.
Networking and professional connections
Vietbeauty functions as a critical networking hub for the beauty sector. Its visitors primarily include retail and wholesale professionals, salon operators, spa owners, distributors, and medical-aesthetic practitioners. The fair provides opportunities for meaningful connections through structured meetings, casual interactions, and business forums.
For international companies, Vietbeauty serves as a gateway to the Vietnamese market, helping brands expand their regional presence. For local professionals, it offers exposure to global trends, innovative products, and best practices that can be applied to their own businesses.
SECC: a world-class venue
The Saigon Exhibition & Convention Center plays a key role in the fair’s success. Its modern facilities, spacious exhibition halls, and excellent accessibility make it ideal for large-scale international events. The venue’s proximity to hotels, restaurants, and leisure activities enhances the visitor experience, while multiple transport options—including public transit and parking—ensure convenience for both local and international attendees.
The combination of top-tier infrastructure and a central location allows Vietbeauty to accommodate a growing number of exhibitors and visitors each year, supporting its expansion as a leading regional trade fair.
Shaping Vietnam’s beauty industry
Since its inception, Vietbeauty has become a benchmark event for the beauty sector in Vietnam. It reflects the market’s dynamic growth, its increasing international integration, and the rising sophistication of industry professionals. By showcasing innovations, facilitating learning, and fostering collaboration, the fair strengthens Vietnam’s position as a regional hub for beauty and wellness.
For participants, Vietbeauty offers opportunities to:
Discover new products and innovative solutions
Stay informed about global trends and technologies
Connect with local and international professionals
Attend seminars, workshops, and live demonstrations
Gain recognition through competitions and awards
A forward-looking platform for the beauty industry
Ultimately, Vietbeauty is more than an exhibition; it is a professional ecosystem that brings together creativity, commerce, and knowledge. It inspires innovation, encourages professional growth, and supports the development of new business relationships. By combining product showcases, educational programs, competitions, and networking opportunities, Vietbeauty continues to shape the future of the beauty industry in Vietnam and positions Ho Chi Minh City as a central hub for international trade and innovation in the region.
Saigon Beauty Show
Saigon Beauty Show: Vietnam’s Premier Platform for Innovation and Professional Growth in the Beauty Industry
The Saigon Beauty Show is an essential annual event in the calendar of Asia’s beauty professionals, held at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Organized by the Korea International Exhibition Center (KINTEX) in collaboration with VEAS, this show has earned a reputation as one of the most dynamic platforms for innovation, networking, and growth in the Vietnamese beauty and wellness industry. With its strong focus on B2B matchmaking, professional seminars, and hands-on training, the Saigon Beauty Show offers much more than product displays—it fosters industry development through knowledge-sharing and strategic collaboration.
A Showcase of Diversity: Exhibitors, Brands, and Products
The Saigon Beauty Show stands out due to the wide variety of products, services, and brands on display. From international names to emerging local innovators, exhibitors at the show represent a full spectrum of the beauty and health industries. Whether you're in the business of cosmetics, spa services, wellness, or medical aesthetics, the event delivers unparalleled exposure to both global and regional markets.
Among the product categories represented:
Skincare and cosmetics
Hair care, nail products, and salon tools
Fragrances and personal care
Spa equipment and medical-aesthetic devices
Herbal and natural remedies
Nutritional supplements and functional health products
These offerings allow visitors to explore cutting-edge innovations, discover trending ingredients, and get a preview of what’s next in beauty science and consumer preferences.
More Than a Tradeshow: Learning, Training, and Professional Development
One of the most valuable aspects of the Saigon Beauty Show is its focus on knowledge and professional development. This is not just a space to buy and sell; it's a place where professionals come to sharpen their skills, understand new technologies, and update their industry knowledge through interactive sessions.
Educational elements of the show include:
Professional seminars hosted by global experts
Skill-enhancement workshops for estheticians and salon owners
Live demonstrations of new treatments and techniques
Panel discussions on contract manufacturing, packaging, and brand development
These activities help raise the standard of beauty services and empower professionals with tools to better serve their clients in an increasingly competitive market.
Strategic Networking: The Power of B2B Matchmaking
Networking is at the heart of the Saigon Beauty Show. Through curated B2B matchmaking sessions, companies can establish vital business connections with potential partners, buyers, and distributors. These meetings are designed to be focused, time-efficient, and mutually beneficial.
Benefits of participating in B2B matchmaking:
Direct contact with decision-makers
Opportunities for international collaboration
Exploration of contract manufacturing and private label solutions
Access to exclusive distribution deals and investment leads
This structure makes the Saigon Beauty Show a strategic event for brands looking to expand their footprint in Vietnam and the Southeast Asian region.
A Snapshot of the Attendee Profile
The event draws a rich mix of attendees, reflecting the diversity and energy of the beauty industry in Vietnam and beyond. The fair’s central location in Ho Chi Minh City, one of Asia’s most active commercial hubs, ensures strong attendance from both local and international professionals.
Key visitor groups include:
Beauty salon and spa owners
Operators of hair, nail, and skin care studios
Retailers, wholesalers, and importers
Cosmetic formulators and chemists
Hoteliers and wellness resort managers
Educators and students from beauty academies
This combination creates a vibrant atmosphere where experience meets curiosity, and traditional practices blend with modern innovations.
Spotlight on Vietnam: A Thriving Beauty Market
Vietnam’s beauty industry is growing rapidly, powered by a young population, increasing disposable income, and a growing awareness of health and wellness. Ho Chi Minh City, as the country’s economic epicenter, plays a crucial role in setting trends and connecting global players with the Vietnamese consumer base.
The Saigon Beauty Show mirrors this momentum by providing a platform for both established and emerging brands to showcase solutions tailored for the local market—while also offering a launchpad into broader Southeast Asian and international arenas.
The Future of Beauty in Southeast Asia Starts Here
With each passing year, the Saigon Beauty Show continues to evolve. From its modest beginnings to its current status as a premier industry event, the show is now considered a key driver in shaping Vietnam’s role in the global beauty supply chain.
Looking ahead, expected trends at future editions include:
Eco-friendly product development and sustainable packaging
Integration of AI and diagnostics in skincare
Focus on organic and cruelty-free certification
Growth in men's grooming and wellness categories
Expansion of educational offerings and licensing programs
By combining commerce, education, and innovation, the Saigon Beauty Show is helping the beauty industry prepare for the challenges and opportunities of the future.
Final Thoughts: Saigon Beauty Show as a Catalyst for Progress
In summary, the Saigon Beauty Show is more than just an exhibition—it is a catalyst for transformation within Vietnam’s beauty industry and a valuable connector in the global market. From cutting-edge product launches to insightful discussions on formulation and brand development, the event offers participants a rare opportunity to grow, network, and innovate.
Whether you are a manufacturer, distributor, spa owner, or wellness entrepreneur, the Saigon Beauty Show provides the tools and connections you need to succeed in a rapidly changing industry. As Vietnam continues to rise as a regional leader in beauty and wellness, this event stands as a testament to its potential, creativity, and global relevance.
COSMOBEAUTE VIETNAM
The International Exhibition & Conference On Cosmetics, Beauty, Hair & Spa (Cosmobeauté Vietnam) stands as a beacon of excellence in the beauty industry, offering a comprehensive showcase of cosmetics, perfumes, grooming tools, skincare products, salon equipment, jewelry, accessories, and professional attire. More than just a trade show, Cosmobeauté Vietnam provides a platform for networking, contract negotiation, marketing, sales, and product launches.
As the longest-running international B2B Beauty event in Vietnam, Vietbeauty x Cosmobeauté Vietnam has become a cornerstone of the beauty industry landscape. It encompasses the entire beauty supply chain, from raw materials to finished products and medical beauty equipment. For businesses seeking to penetrate or expand their presence in the Vietnamese and ASEAN markets, this event serves as a vital gateway.
Reflecting on the success of Vietbeauty x Cosmobeaute Vietnam 2023, the numbers speak volumes. Over the course of three days, the exhibition welcomed more than 8,700 unique commercial visitors, facilitating connections with over 1,000 brands represented by 400 exhibitors from 30 countries. The event boasted an expansive exhibition area exceeding 11,000 square meters, underscoring its significance on the beauty industry calendar.
The exhibition was not merely a showcase of products; it was a dynamic hub of activity. Informa Markets, the organizer of Vietbeauty & Cosmobeauté Vietnam 2023, curated an array of engaging activities including product showcases, educational workshops, insightful panel discussions on distribution, retailing, and manufacturing, skin therapy experiences, networking sessions, and seminars led by industry experts and aesthetic doctors. Additionally, the "Business Matching – VIP B2B Buyer" program facilitated invaluable connections between exhibitors and potential distributors, OEM/ODM manufacturers, packaging suppliers, and more, resulting in tangible business outcomes for all participants.
Looking ahead, Cosmobeauté Vietnam continues to set the standard for excellence in the beauty industry, providing a platform for innovation, collaboration, and growth. With each edition, it reinforces its position as a must-attend event for beauty professionals, shaping the future of the industry in Vietnam and beyond.
