Afroware: The Premier Houseware & Kitchenware Expo for African Markets
Afroware is rapidly becoming the most important specialized expo for the houseware and kitchenware industry in the African region. With a carefully curated focus on home living, kitchen innovation, and lifestyle aesthetics, Afroware serves as a vital platform for manufacturers, wholesalers, and retailers to connect across multiple countries in Sub-Saharan Africa.
From cookware and appliances to home decor and lighting, this trade-centric event will showcase a comprehensive array of products and solutions tailored for the African consumer market. The expo is expected to attract visitors from a wide array of nations—including Kenya, Ethiopia, Rwanda, Tanzania, Uganda, Zambia, South Sudan, Burundi, and South Africa—making it a truly continental gathering of industry professionals.
A Strategic Platform for Growth in the African Houseware Market
Connecting Buyers, Sellers, and Innovators
Afroware stands out for its targeted focus on the African houseware and kitchenware market. With most trade visitors expected from Kenya and neighboring countries, this event offers an ideal setting for expanding distribution networks, forming new partnerships, and identifying regional demand trends.
The diversity of product categories featured at Afroware reflects the evolving needs of modern households across Africa. Exhibitors will have the opportunity to showcase a wide variety of home and kitchen essentials, providing solutions to both domestic consumers and commercial sectors such as hotels, restaurants, and catering (HoReCa) businesses.
Key product segments on display include:
Cookware, bakeware, and kitchen tools
Tableware, cutlery, and glassware
Home linens and bedding
Bathroom accessories and appliances
Cleaning solutions and storage systems
Lighting, decor, and furniture
Garden tools and outdoor accessories
The event’s broad scope ensures that anything related to homeware and kitchen living can find a place within this dynamic exhibition.
Why Exhibit at Afroware?
Direct Access to Emerging Markets and High-Potential Buyers
One of the most compelling reasons to exhibit at Afroware is the direct access it offers to one of the world’s most rapidly growing consumer regions. The African houseware and kitchenware market is gaining momentum due to a rising middle class, urbanization, and changing lifestyle patterns. As a result, demand for modern, high-quality home goods is increasing steadily across the continent.
Exhibiting at Afroware presents the following benefits:
Direct interaction with retailers, wholesalers, and importers
Opportunities to launch new products into underdeveloped yet promising markets
Real-time feedback from trade professionals and decision-makers
Increased brand visibility across both East and Central Africa
Potential to secure long-term distribution partnerships
These benefits make Afroware not just a trade show, but a launchpad for sustained growth in African consumer markets.
A Cross-Border Trade Hub: Who Will You Meet?
Importers, Distributors, and Regional Buyers All in One Place
Afroware offers a rare and valuable opportunity to engage with trade visitors from a range of countries in one location. Kenya, as a growing logistics and business hub, attracts buyers from across the region—making it the perfect venue for a pan-African business event.
You can expect to meet visitors from:
Kenya
Ethiopia
Uganda
Tanzania
Rwanda
Burundi
Zambia
South Sudan
Malawi
South Africa
With such a diverse pool of participants, exhibitors are well-placed to explore both regional differences and shared consumer preferences across the continent.
Special Incentives for Overseas Importers
Hotel Stay Benefits and Streamlined Registration
In recognition of the key role that overseas buyers play in stimulating trade and supporting market development, Afroware provides incentives for eligible importers. Those who qualify may be offered complimentary hotel accommodation to attend the event, subject to approval through a reference-based registration process.
To be eligible, importers must:
Complete the official registration form
Provide trade references or credentials
Await approval under the organizer’s terms and conditions
This initiative helps facilitate meaningful global engagement and lowers the barriers for serious buyers who wish to establish trade relations within the African houseware sector.
Shaping the Future of Houseware in Africa
A Market Ready for Innovation and Expansion
Africa’s houseware and kitchenware industries are undergoing significant transformation. With growing urban populations and a younger demographic embracing global design and lifestyle trends, the market is primed for new ideas and innovative products. From eco-friendly materials to modular kitchen solutions, today’s consumers are seeking goods that balance function, style, and affordability.
Emerging trends driving demand in Africa include:
Smart kitchen appliances with energy-efficient features
Multifunctional furniture for smaller urban homes
Sustainable and biodegradable cleaning tools
Minimalist design with African-inspired patterns
Affordable luxury in tableware and home decor
Afroware is positioned to be the hub where these trends can be explored, refined, and launched into the broader market.
Why Afroware Matters
Afroware isn’t just a trade show—it’s a platform that reflects the growing sophistication of the African consumer market. It supports real-time networking, regional trade integration, and business scalability for participants. Exhibitors have the chance to engage with decision-makers, strengthen their brand presence, and access market intelligence that can shape their long-term strategy.
For buyers, importers, and distributors, the show offers a one-stop destination to source reliable products, explore partnerships, and stay ahead of market trends.
As houseware and kitchenware sectors continue to expand across Africa, events like Afroware will play a crucial role in bringing together stakeholders, introducing new innovations, and supporting sustainable economic growth through design and manufacturing.


National Home Show
The National Home Show offers everything you need for the home, serving as a vibrant platform for retailers, wholesalers, and consumers to come together and foster business growth. This dynamic event presents an extensive range of products that cater to every aspect of home living, ensuring that both industry professionals and home enthusiasts can discover innovative solutions for their spaces. From bath and sanitation products to cookware and kitchen tools, the National Home Show is a one-stop destination for those looking to enhance their homes with the latest designs and technologies.
Visitors to the event can explore a vast selection of home decor items that elevate any living space, from stylish furniture to decorative textiles. The show also highlights energy-saving appliances, offering visitors the chance to learn about sustainable living solutions that help reduce environmental impact while adding efficiency to daily routines. Additionally, the event features a variety of kitchen and dining products, ranging from cutting-edge cookware to elegant tableware, making it an essential stop for anyone looking to refresh their kitchen or dining area.
Beyond the indoor living essentials, the National Home Show also caters to outdoor spaces, showcasing a wide array of garden and landscaping products. Whether you’re a seasoned gardener or someone looking to enhance your backyard, the show provides ample inspiration for transforming outdoor spaces into personal oases. Attendees can discover the latest in outdoor furniture, plants, gardening tools, and decorative elements that help create beautiful and functional exterior environments.
The National Home Show is not just about shopping; it’s also a space for learning and networking. It allows industry professionals to interact with consumers, share insights, and explore opportunities for collaboration, all while helping to drive the growth of the trade. It’s a place where innovation meets practicality, offering something for everyone who is passionate about improving their living spaces.
As an event that brings together a diverse range of products and ideas, the National Home Show stands out as an essential gathering for those in the home improvement, design, and lifestyle sectors. It fosters a sense of community and creativity, making it the perfect opportunity for anyone looking to stay ahead of trends, discover new products, or find the perfect items to enhance their home. Whether you’re a retailer, wholesaler, or simply a homeowner with an eye for design, this event offers invaluable experiences and insights to help turn your vision for your home into reality.


Birmingham Home Show
The Birmingham Home Show is a highly anticipated annual event that brings together home enthusiasts, industry experts, and professionals from across the region every February. Organized by Marketplace Events, one of North America's leading consumer show organizers, the fair serves as a central hub for everything related to home and garden. Whether you are a homeowner looking to renovate, a DIY enthusiast, or a professional in the field, this event provides a wealth of products, services, and expert knowledge to help transform any space.
Focusing on the latest trends in home renovation, decoration, landscaping, and garden design, the Birmingham Home Show is a showcase of innovation and creativity. With an impressive range of exhibits, visitors can explore everything from interior and exterior decoration to kitchen and bathroom remodeling. The event also features a diverse collection of products such as flooring, windows, doors, and other essential home improvement materials. The breadth of topics covered ensures that there is something for everyone, whether you’re looking to update a single room or completely overhaul your home.
One of the key highlights of the show is the involvement of industry experts and renowned personalities. These experts bring their knowledge and experience to the event, offering workshops, lectures, and personal consultations. This interactive aspect of the show allows visitors to gain valuable insights, tips, and inspiration that can be directly applied to their own home projects. Whether you’re seeking advice on a specific renovation or looking for creative ideas for your garden, the Birmingham Home Show provides the perfect environment for learning and discovering new possibilities.
The fair is hosted at the Birmingham-Jefferson Convention Complex (BJCC), a spacious and modern venue located in the heart of Birmingham. With its impressive architecture and state-of-the-art facilities, the BJCC offers an ideal setting for exhibitions of all kinds. The central location of the venue ensures that it is easily accessible for both local and regional visitors, making it a popular destination for anyone interested in home and garden improvements.
Overall, the Birmingham Home Show stands out as an essential event for anyone looking to enhance their living spaces. By combining a vast array of innovative products with expert knowledge and interactive experiences, the show offers a comprehensive platform for exploring the latest trends and discovering solutions for home projects. Whether you are embarking on a simple update or planning a major renovation, this event provides all the tools, inspiration, and connections needed to bring your vision to life.


BIG Home Expo
BIG HOMExpo is an unmissable event for anyone looking to give their home a makeover or complete renovation. It offers the perfect platform to explore the latest trends in home design, with an impressive range of products and services that cover every aspect of home improvement. From state-of-the-art home appliances to stylish furniture, kitchen and bath solutions, lighting innovations, and custom wardrobes, there’s something for every taste and budget.
The exhibition is not only about shopping for the latest home products; it’s an immersive experience where visitors can meet industry professionals, get expert advice, and gain valuable insights into how to transform their living spaces. Whether you're considering a full-scale refurbishment or just need to find the perfect sofa to complement your home, BIG HOMExpo brings together the best in design, technology, and functionality.
One of the highlights of the event is the huge discounts and exclusive deals on offer, making it the ideal place for savvy homeowners and interior enthusiasts to make significant savings. Whether you’re updating your bedroom with a luxurious new mattress, overhauling your kitchen with cutting-edge appliances, or refreshing your living room with stylish lighting and décor, BIG HOMExpo is your one-stop shop for all things home.
Beyond the incredible sales and discounts, the event also features hands-on demonstrations, live product showcases, and interactive experiences, allowing attendees to see and feel the quality of the products before making a decision. It’s a fantastic opportunity to explore new ideas, compare different options, and make informed choices about the items that will transform your home.
Come and discover everything you need to create your dream home at BIG HOMExpo — the ultimate home improvement event of the year!