Apparel & Clothing Events in Schkeuditz

QUARTERfashion Orderdays

QUARTERfashion Orderdays have established themselves as one of the most influential trade and order fairs for clothing and accessories in Central Germany, attracting professionals who value trend awareness, brand diversity, and a structured purchasing environment. Since their founding in 1995, the event has consistently evolved in line with industry needs, positioning itself as a reliable marketplace for discovering new collections and setting the tone for upcoming fashion seasons. Taking place twice a year at MMC Leipzig – the Central German Fashion Center located in Schkeuditz near Leipzig – the fair benefits from a modern exhibition venue with excellent transport connections and a strategic location in the heart of Germany. This accessibility has played a significant role in the steady growth of the event’s regional and national relevance.

A Long-Standing Fashion Order Event With Strong Industry Roots

The biannual rhythm of the fair, held each February and August, aligns perfectly with the fashion industry’s seasonal cycles. Buyers, retailers, and representatives of many well-known brands gather at MMC Leipzig to evaluate the latest collections and place orders for the coming season. This timing provides a clear advantage: companies can plan their assortments early, respond to market trends rapidly, and build strong supplier relationships long before new styles reach store floors.

QUARTERfashion Orderdays are organized by Regtrade AG, a company recognized for its expertise in managing high-quality trade fairs. Their long-standing involvement ensures a professional and consistent experience for exhibitors and visitors alike. Each edition is carefully curated, combining traditional order business with a forward-looking presentation of fashion innovations. The result is an environment where commercial goals and creative impulses coexist harmoniously.

A Curated Mix of Apparel and Accessories Reflecting Modern Trends

At its core, the fair covers women’s, men’s, and children’s apparel, complemented by a broad selection of accessories. Brands use the event as a platform to showcase everything from everyday essentials to statement pieces that reflect emerging trends in fabrics, color palettes, and silhouettes. The diversity of the collections ensures that buyers from a wide range of retail segments find something that aligns with their market needs, whether they focus on contemporary lifestyle, timeless elegance, youth-driven fashion, or sustainable style concepts.

Beyond merely displaying products, QUARTERfashion Orderdays present a curated trend landscape. Exhibitors often highlight themes that shape the current fashion discourse, such as material innovation, functional design, or the blending of formal and casual aesthetics. Visitors can explore looks that incorporate soft tailoring, cozy knitwear, bold color stories, or minimalist Scandinavian-inspired shapes mirroring the creative breadth of today’s clothing and accessories market.

Among the recurring product groups showcased are:

Women’s, men’s, and children's fashion collections

Seasonal accessories including bags, belts, scarves, and hats

Trend-oriented footwear and lifestyle items

Innovative materials and smart textile concepts

Sustainable product lines designed for conscious consumers

This variety helps retailers build complete and meaningful assortments for their customers.

Innovation, Sustainability, and Creative Collaboration

While QUARTERfashion Orderdays operate as a traditional order fair, their approach goes far beyond transactional business. A significant part of the event’s identity is shaped by its commitment to innovation and sustainability. In recent editions, the fair has collaborated with students from Macromedia University to create immersive, experimental exhibition formats that encourage visitors to think differently about the future of fashion.

These installations explore themes such as gender fluidity, recycling, and the use of alternative materials. By integrating artistic concepts with commercial relevance, the fair highlights how the industry is shifting toward more responsible and future-oriented models. This creative input enriches the buying atmosphere, offering both inspiration and practical insights into what consumers may expect in upcoming seasons.

Another advantage of this approach is the opportunity it provides for emerging talents to contribute to the industry's conversation. The involvement of young creatives supports new perspectives and keeps the fair culturally aligned with broader sociocultural developments, from inclusivity to ecological awareness.

The Central German Fashion Center as a Catalytic Venue

The location of the fair, MMC Leipzig in Schkeuditz, plays an essential role in its success. The modern exhibition center offers spacious showrooms, well-organized halls, and professional infrastructure tailored to the needs of fashion brands and retail buyers. Its proximity to major highways, railway lines, and Leipzig/Halle Airport makes the event easily accessible for both regional and international visitors.

The Central German Fashion Center is more than just a backdrop it serves as a meeting point where industry connections develop naturally. The relaxed yet professional atmosphere encourages conversation, networking, and the formation of long-term business relationships. Exhibitors appreciate the structured environment that supports clear product presentation, while visitors value the efficient navigation and well-thought-out layout.

A Market Platform That Continues to Evolve

After almost three decades, QUARTERfashion Orderdays remain a vital part of the regional fashion ecosystem while expanding their influence year by year. Their success is rooted in the combination of tradition and innovation: the consistent order structure meets fresh ideas, trend insights, and evolving perspectives on sustainability. As consumer expectations shift and fashion continues its rapid transformation, the fair offers a stable yet flexible platform that adapts to change while maintaining its strong identity.

For many industry professionals, QUARTERfashion Orderdays are not just a place to conduct business but a trusted source of inspiration, contacts, and strategic positioning. With its commitment to quality, creativity, and professionalism, the fair will continue to shape Central Germany’s fashion landscape and support retailers and brands as they navigate each new season.

QUARTERsports

QUARTERsports is a well-established trade and order fair that has served as a central platform for the professional sports and outdoor retail sector in Central Germany since 1991, and over the decades it has earned a reputation as a reliable meeting point for business, exchange, and market orientation. The fair is deeply rooted in the industry and reflects a clear understanding of how specialist retail works: focused assortments, precise timing, and personal relationships built on trust. Rather than chasing short-lived hype, QUARTERsports has consistently developed alongside the needs of the sports and outdoor market.

The name “QUARTER” symbolizes regularly scheduled order days, each dedicated to clearly defined segments. Within this framework, QUARTERsports concentrates specifically on functional, performance-oriented, and trend-aware products from the sports and outdoor world. This clarity helps both exhibitors and visitors prepare efficiently and use their time productively. The fair is not about spectacle; it is about relevance, practicality, and results.

QUARTERsports as a long-standing order platform for the sports and outdoor trade

Since its beginnings in the early 1990s, QUARTERsports has accompanied the transformation of the sports and outdoor industry. From classic specialist retail to today’s hybrid concepts that combine performance, lifestyle, and urban influences, the fair has continuously adapted its profile while maintaining its core strengths. Taking place twice a year, in spring and autumn, it aligns perfectly with the order cycles of the trade.

Organized by Regtrade AG, a company with extensive experience in trade fair and event management, the event benefits from professional structures and consistent quality. This reliability is one of the reasons why many retailers and brands return season after season. They know what to expect: a clear layout, relevant exhibitors, and an environment that supports business decisions without unnecessary distractions.

For buyers, the fair offers a chance to gain a compact overview of upcoming collections and trends at exactly the right moment. For exhibitors, it provides access to a qualified audience with concrete purchasing intentions.

MMC Mitteldeutsches Mode Center: accessibility and functionality

The venue plays a key role in the success of QUARTERsports. The MMC Mitteldeutsches Mode Center in Schkeuditz near Leipzig is a modern trade fair location with excellent transport connections. Its central position in Germany makes it easily accessible for visitors from different regions, particularly from Central and Eastern Germany.

The infrastructure of the MMC is designed for order-focused events. Clear hall structures, good orientation, and functional presentation spaces allow exhibitors to showcase their collections professionally while enabling visitors to navigate efficiently. The atmosphere is businesslike yet open, supporting concentrated work as well as informal conversations.

This balance between practicality and comfort reflects the character of QUARTERsports itself: straightforward, reliable, and focused on the needs of the professional trade.

A curated product range for diverse sports segments

QUARTERsports covers a broad yet clearly structured spectrum of sports and outdoor segments. The focus lies on outdoor, fitness, alpine, and water sports, complemented by team sports and the steadily growing field of urban sports. This mix mirrors current market developments, where functional performance and everyday wear increasingly overlap.

Exhibited products are carefully curated to meet the expectations of specialist retailers. The range includes apparel, footwear, and equipment that combine technical performance with contemporary design. From highly functional outdoor jackets to versatile urban lifestyle pieces, the collections reflect how sportswear has become part of everyday fashion.

Typical product categories include:

Technical outdoor and alpine apparel

Sports and functional footwear for various disciplines

Equipment and accessories for fitness, water, and team sports

By presenting these segments side by side, the fair allows buyers to build balanced assortments that respond to different customer needs while maintaining a coherent store identity.

Professional exchange and high order potential

QUARTERsports is explicitly aimed at the professional trade. Retailers, buyers, and industry decision-makers form the core audience, which creates a focused and efficient atmosphere. Exhibitors range from well-established brands with long-standing market presence to emerging companies introducing innovative product concepts.

One of the fair’s key strengths lies in its high order potential. Visitors come with concrete plans, clear budgets, and a strong interest in placing orders. This makes conversations direct and goal-oriented, saving time for both sides. Networking happens naturally, driven by shared professional interests rather than forced formats.

Efficient networking in a concentrated setting

Unlike large-scale international exhibitions, QUARTERsports benefits from its manageable size. Short distances and a familiar atmosphere encourage spontaneous encounters and in-depth discussions. Many long-term business relationships in the region have their roots in meetings at this fair.

This efficiency is further enhanced by the fair’s consistent scheduling and clear segmentation. Participants know when and why they attend, which increases the overall quality of interaction.

Market relevance and continuity as defining qualities

What truly sets QUARTERsports apart is its continuity. For more than three decades, it has remained a stable element in the order calendar of the sports and outdoor trade. This longevity is not the result of standing still, but of continuous adjustment to market realities.

The fair observes trends carefully and integrates them thoughtfully, whether it is the growing importance of urban sports, changing consumer expectations around functionality, or the blending of sport and lifestyle. At the same time, it remains grounded in the practical needs of specialist retail.

Ultimately, QUARTERsports represents a fair that understands its role. It does not try to be everything at once. Instead, it focuses on being useful, relevant, and reliable for the professional sports and outdoor sector. In doing so, it continues to provide real value for exhibitors and visitors alike, season after season.

QUARTERkids

QUARTERkids has grown into one of the most established trade and order fairs for children’s and baby fashion in Central Germany, bringing together retailers, wholesalers, and manufacturers who work within this vibrant and fast-developing market. Since its founding in 1995, the fair has remained closely aligned with the seasonal rhythms of the industry. The name “QUARTER” reflects these professional cycles and highlights the importance of the event as an essential meeting point in both the first and third quarters of the year. Held twice annually in spring and autumn, QUARTERkids benefits from its strategic location at the MMC Mitteldeutsches Mode Center in Schkeuditz near Leipzig a modern venue known for its accessibility, professional facilities, and dynamic environment tailored to fashion-focused business.

A Specialized Platform Built for Children’s and Baby Fashion Professionals

From its earliest years, the fair has positioned itself as a highly targeted B2B marketplace that emphasizes not just product presentation but a combination of efficient ordering structures and current trend insights. Organized by Regtrade AG an experienced company with deep expertise in managing trade fairs QUARTERkids offers visitors a well-structured space where professional exchange, order placement, and networking unfold naturally. This focus has allowed the event to evolve into a widely recognized destination for buyers, boutiques, order agents, and wholesalers seeking access to the newest collections in babywear, children’s apparel, and trend-driven youth fashion.

The blend of commercial clarity and creative inspiration is one of the event’s core strengths. Exhibitors highlight not only seasonal designs but also broader aesthetic movements shaping the youth and baby fashion landscape. As brands compete for the attention of increasingly discerning retailers, QUARTERkids provides a platform where quality, originality, and market relevance can be easily assessed. For many professionals, it has become a reliable compass for understanding which styles and innovations will shape the upcoming season.

A Comprehensive Range of Collections and Accessories

The heart of QUARTERkids lies in its curated presentation of children’s and baby clothing. Exhibitors bring collections spanning age groups from newborns to teens, allowing buyers to explore diverse product categories in one unified space. The variety supports retailers who need both foundational basics and standout trend pieces for their store assortments.

The offerings extend beyond clothing to include a wide selection of accessories and lifestyle items. This holistic approach helps shape a well-rounded market experience, enabling retailers to discover complementary products that enhance their overall assortment and brand identity.

Typical product categories showcased at QUARTERkids include:

Newborn and baby essentials

Fashion collections for toddlers, kids, and teens

Seasonal accessories such as hats, bags, and scarves

Children’s footwear and lifestyle products

Trend-driven young fashion collections

These groups reflect the creativity and commercial relevance that define today’s children’s fashion market, which blends playful design with functionality, comfort, and sustainable thinking.

A Fair That Encourages Professional Exchange and Efficient Ordering

QUARTERkids is not merely an exhibition; it is designed as a true order fair where business decisions are made. Retailers use the event to gather reliable insights into upcoming trends, negotiate orders, and fine-tune their purchase planning. The setting at MMC Mitteldeutsches Mode Center supports this process with organized showrooms, clear layout structures, and professional services tailored to industry needs. Exhibitors, in turn, benefit from direct interaction with decision-makers who visit the fair with focused intentions and clear product requirements.

The event also plays a role in strengthening long-term business relationships. In the intimate yet professional environment of Schkeuditz, buyers and brands have the opportunity to discuss market changes, explore new cooperation models, and build partnerships that extend across seasons. Particularly in the children’s fashion sector where quality, safety, and design innovation matter greatly these conversations help shape the future direction of collections and assortments.

A Marketplace Strengthened by Service Providers and Industry Diversity

While fashion collections form the core of QUARTERkids, the fair also welcomes service providers from various branches of the textile and accessory industries. These specialists offer solutions related to production, distribution, design development, and technological innovation. Their presence enriches the show by connecting brands and retailers with new resources that can enhance operational efficiency or open fresh creative possibilities.

The inclusion of suppliers and experts strengthens the fair’s identity as a complete B2B marketplace for children’s and youth fashion. It creates a rounded environment where visitors can not only evaluate new collections but also discover partners who help improve everything from quality control to logistics. This diversity benefits both emerging labels and established companies seeking reliable support in a competitive market.

QUARTERkids as a Future-Driven Event With Strong Regional Identity

Over the years, QUARTERkids has managed to blend tradition with forward momentum. Its consistent schedule, professional structure, and strong ties to the region around Leipzig give it a sense of stability within the European children’s fashion community. At the same time, its openness to new trends, fresh exhibitors, and changing customer expectations keeps it future-oriented.

As the children’s fashion market continues to evolve shaped by sustainability, digital influence, and the rise of gender-neutral styles QUARTERkids maintains its role as a compass for both retailers and manufacturers. The fair’s clear focus, efficient setup, and deep understanding of the industry ensure that it remains a key destination for anyone involved in the world of children’s apparel, accessories, and lifestyle products.

Through its commitment to quality and community, QUARTERkids continues to reinforce its position as one of Central Germany’s most important events for children’s and baby fashion, supporting the sector’s growth and connecting professionals across each new season of style.

QUARTERdessous

QUARTERdessous is a specialized trade fair for lingerie, underwear, and loungewear that has established itself as a key ordering platform for the industry in eastern Germany, offering a professional and highly focused environment for business-oriented exchange. From the very beginning, the event was designed to serve the concrete needs of specialist retailers and brands working in intimate apparel segments. Rather than following the logic of large-scale, consumer-oriented shows, QUARTERdessous deliberately concentrates on clarity, timing, and relevance, creating a space where collections can be evaluated calmly and orders placed with confidence.

Twice a year, in February and August, the Mitteldeutsches Mode Center (MMC) in Schkeuditz near Leipzig becomes a meeting point for industry professionals who value efficiency and personal contact. Buyers, retailers, and brand representatives come together to review upcoming collections, discuss market developments, and prepare their assortments for the coming season. The fair’s rhythm fits seamlessly into the industry’s order cycles, making it a reliable fixture in the annual calendar.

QUARTERdessous as a focused order platform for intimate apparel

The name QUARTERdessous is derived from the umbrella brand “QUARTER”, which unites all order events at the MMC under one structured concept. Within this framework, QUARTERdessous clearly defines its role: it is dedicated to lingerie, underwear, loungewear, swimwear, and related segments. This specialization is one of its greatest strengths, as it allows the fair to address the particular requirements of intimate apparel retail.

Collections in these segments demand careful consideration. Fit, material quality, comfort, and design details are central decision factors that cannot be assessed properly in a rushed or overcrowded environment. QUARTERdessous provides the conditions needed for in-depth evaluation and meaningful dialogue between suppliers and buyers.

The fair is explicitly aimed at professionals. Visitors arrive with clear objectives, while exhibitors present their collections with a strong focus on order relevance rather than image-building alone. This shared understanding shapes the event’s efficient and business-oriented atmosphere.

The Mitteldeutsches Mode Center as an established industry venue

The location of QUARTERdessous plays an important role in its success. The Mitteldeutsches Mode Center in Schkeuditz near Leipzig has long been established as a central order location for the fashion industry in eastern Germany. Its excellent transport connections make it easily accessible for visitors from across the region and beyond.

The MMC offers an infrastructure tailored to professional order events. Clear hall layouts, functional showrooms, and short walking distances support efficient workflows. At the same time, the venue provides a calm and structured setting that encourages focused conversations and long-term relationship building.

This combination of accessibility and functionality makes the MMC an ideal host for a specialized fair like QUARTERdessous, where quality interaction is more important than sheer scale.

Product diversity within a clearly defined segment

Although the fair is highly specialized, the range of products presented at QUARTERdessous is diverse. Exhibitors showcase collections that cover the full spectrum of intimate apparel and adjacent categories, reflecting the varied needs of today’s consumers and retailers.

Typical product groups include:

Lingerie and underwear for different target groups

Loungewear and homewear combining comfort and style

Swimwear with a focus on fit, function, and design

This breadth allows buyers to build coherent assortments that address multiple customer expectations while maintaining a consistent brand identity in their stores. The fair also highlights how boundaries between categories are becoming more fluid, with comfort, versatility, and everyday wearability gaining importance.

Professional exchange and market-oriented decision-making

One of the defining qualities of QUARTERdessous is the level of professional exchange it enables. The manageable size of the fair and its clearly defined audience create an environment where conversations are purposeful and in-depth. Instead of fleeting encounters, participants engage in discussions that often extend beyond a single season.

Key benefits for visitors and exhibitors include:

Direct access to decision-makers and specialists

Sufficient time for collection presentations and fittings

A calm setting that supports informed ordering decisions

These factors contribute to a high order potential and make participation particularly valuable for brands that prioritize quality partnerships over mass exposure.

Trust and continuity within the industry

Many business relationships within the lingerie and underwear sector rely heavily on trust. Fit consistency, delivery reliability, and shared understanding of target markets are essential. QUARTERdessous supports this trust by providing continuity: the fair’s regular schedule and stable framework allow relationships to grow organically over time.

For emerging brands, the event offers visibility within a qualified professional circle. For established labels, it provides a dependable platform to maintain and expand existing partnerships.

Timing and relevance in the order calendar

The twice-yearly schedule of QUARTERdessous, in February and August, is carefully aligned with the industry’s planning cycles. This timing enables retailers to prepare their assortments well in advance, while brands can present collections at a moment when buyers are ready to make decisions.

The fair’s integration into the broader QUARTER concept at the MMC further enhances its relevance. Participants often benefit from synergies with other order events, gaining a wider market overview while still enjoying the depth of a specialized platform.

A stable pillar for the eastern German lingerie market

Over time, QUARTERdessous has become a stable pillar of the lingerie and underwear industry in eastern Germany. Its success is not based on constant reinvention, but on consistency, professionalism, and a clear understanding of its audience. The fair knows what it wants to be and for whom it exists.

In an industry that is often driven by fast trends and external pressure, QUARTERdessous offers something increasingly valuable: reliability. It provides a space where products can be assessed thoughtfully, partnerships strengthened, and business conducted efficiently.

Ultimately, QUARTERdessous stands as an example of how a specialized trade fair can remain relevant by focusing on substance rather than spectacle. By combining clear segmentation, professional infrastructure, and a human-scale atmosphere, it continues to meet the real needs of the intimate apparel industry season after season.

QUARTERshoetime & Bags Orderdays

QUARTERshoetime & bags Orderdays: The Business-First Trade Fair That Moves the Footwear and Accessories Industry

In an industry where timing, trend awareness, and clear ordering processes are essential, QUARTERshoetime & bags Orderdays stands as a model of precision and purpose. Since its founding in 1995, this biannual B2B event at MMC Mitteldeutsches Mode Center in Schkeuditz near Leipzig has become a cornerstone in the European fashion trade calendar providing a focused environment where retailers, manufacturers, and distributors connect, forecast, and finalize business.

More than just a trade fair, QUARTER is built around the quarterly rhythm of the industry. Held each March and September, it serves as a critical order and trend platform that supports planning, purchasing, and networking with high efficiency and minimal distractions.

A Strong B2B DNA: Where Business Comes First

Unlike many fashion expos that blur the line between public spectacle and business event, QUARTERshoetime & bags Orderdays maintains a laser-sharp B2B focus. The format is designed for decision-makers who value streamlined processes, tangible product displays, and a direct path to order placement.

What Makes QUARTER Unique?

Targeted Audience: Retailers, buyers, wholesalers, chain store reps, and e-commerce professionals

Efficient Layout: Compact floor plans designed for fast orientation and easy access

Order-Ready Environment: Buyers come with intent—negotiations, comparisons, and deals happen on-site

Two Seasons, One Goal: Perfect alignment with spring and autumn buying cycles

Practical Extras: Fashion shows, curated zones, and trend displays enhance clarity, not complexity

This structure creates an atmosphere where conversations are focused, decisions are swift, and the line between inspiration and transaction is remarkably short.

Three Core Segments: Shoes, Bags, and Orderdays

The success of QUARTERshoetime & bags Orderdays lies in its clear segmentation across three complementary but distinct verticals, allowing professionals to navigate the fair with purpose and precision.

The Core Segments at QUARTER:

Shoetime

Full-spectrum footwear: women’s, men’s, and children’s shoes

Covers classic, contemporary, and seasonal highlights

Includes sustainable, vegan, and tech-integrated models

Bags

Handbags, backpacks, business and travel bags

Ranges from traditional leather goods to innovative, eco-conscious designs

Focuses on design, durability, and functionality trends

Orderdays

A dynamic platform for on-site ordering and early-bird deals

Facilitates direct business connections between retailers and brands

Supports delivery planning, pricing discussions, and contract negotiation

By combining product presentation with immediate order capability, the event becomes not just a showcase, but a results-oriented business environment.

What to Expect: A Practical, Productive, and Predictable Experience

With approximately 370 brands on display, QUARTERshoetime & bags Orderdays delivers a comprehensive yet manageable overview of the market. From international brand manufacturers to boutique labels and material suppliers, the fair provides a clear, curated landscape for buyers to explore.

Buyers Attend QUARTER To:

Evaluate new seasonal collections

Place early and core assortment orders

Compare product quality and pricing structures

Finalize shipping timelines and agreements

Identify trend-forward additions to their portfolios

Visitors come from across retail, including chain stores, department stores, independent boutiques, and increasingly, fast-growing online retailers.

List: Key Advantages of Exhibiting at QUARTERshoetime & bags

For exhibitors, the event offers a focused opportunity to meet ready-to-buy professionals. Its regional strength and central location make it ideal for deepening existing relationships and launching new ones.

Top Benefits for Exhibitors:

Access to a qualified, B2B-only audience

High potential for direct order closures on the spot

Showcase of new lines in a product-focused setting

Participation in curated presentations and trend zones

Opportunities for targeted visibility via “New Brands Live!” features

With each edition, the fair delivers on its promise: no wasted time, no unnecessary distractions—just business.

Additional Programming That Supports, Not Distracts

While QUARTER maintains a utilitarian focus, it also integrates select high-value programming elements to enhance buyer orientation and product discovery. These extras are designed to inform and inspire, without interrupting the flow of business.

What’s Included:

Trend Zones – Showcasing seasonal colors, materials, and silhouettes

Fashion Shows – Live runway displays contextualizing key product lines

New Brands Live! – Spotlighting emerging labels ready to enter the wholesale market

Informal Networking – Cafés, lounges, and short-distance layout encourage spontaneous meetings

Importantly, these additions are curated to support the central goals of product viewing, relationship-building, and order placement.

Leipzig Location: A Legacy of Trade and a Future of Opportunity

The MMC Mitteldeutsches Mode Center in Schkeuditz, located near Leipzig, offers a uniquely convenient and professional setting for the show. Historically known as one of Germany’s most influential trade fair cities, Leipzig adds depth and accessibility to the experience.

Why the Location Works:

Strategic Central Positioning within Germany and Europe

Excellent transport links by rail, road, and air

Purpose-built infrastructure supporting B2B fashion business

Compact venue layout enables efficient booth visits and meetings

Vibrant cultural and commercial backdrop adds hospitality value

In short, everything at QUARTER is engineered to support business success in as little time as possible.

The Professional’s Choice for Footwear and Accessories

QUARTERshoetime & bags Orderdays remains one of the most trusted B2B platforms in Europe for footwear and accessories professionals. With its consistent rhythm, focused format, and business-first philosophy, the event represents a reliable anchor point in the buying calendar.

If you’re looking to place orders efficiently, discover new brands, and navigate the footwear and accessories landscape with clarity, this is where you need to be.

QUARTERshoestart and QUARTERshoetime Order Days

Launched in 1995, the QUARTERshoestart trade fair has grown into one of the most significant events for the shoe industry in Central Germany. Held in Schkeuditz, near Leipzig, this biennial event is organized under the umbrella brand "QUARTER," which encompasses all the MMC order days. The name QUARTERshoestart reflects its dual focus on the shoe industry ("shoe") and the seasonal beginnings of the market ("start"), with its semi-annual cycle taking place every February and August. This unique timing makes the fair an essential gathering point for shoe retailers and buyers, helping them kickstart the upcoming season with the latest trends, designs, and business opportunities.

The primary goal of the QUARTERshoestart is to offer a comprehensive platform where retailers and buyers can explore the latest developments and make their initial purchasing decisions for the upcoming season. With around 200 brands showcasing their new collections, the fair provides a broad spectrum of styles, innovations, and market insights. Exhibitors come from a wide range of regions, including Berlin, Lower Saxony, Hesse, Northern Bavaria, and the coastal areas, ensuring a diverse and high-quality representation of the shoe and fashion industries. These brands, along with emerging players, present a rich selection of footwear and fashion items, creating a dynamic and exciting environment for all attendees.

One of the standout features of the event is its emphasis on providing clear selection guidance and fostering long-term business relationships. The QUARTERshoestart isn’t just about viewing new collections; it’s an opportunity for meaningful business connections to be made, partnerships to be formed, and the foundation for future collaborations to be laid. In addition to the exhibition, the fair also hosts a fashion lecture, which is a valuable resource for those in the shoe industry. This lecture offers practical tips, trend analysis, and expert advice, helping retailers and buyers make informed decisions and place successful orders. This educational aspect enhances the overall experience, providing attendees with not just products but also the knowledge to navigate the market with confidence.

Held at the MMC Mitteldeutsches Mode Center, the QUARTERshoestart enjoys the benefits of a modern, well-equipped exhibition hall that provides the perfect environment for such an event. The venue is strategically located, offering convenient access for both exhibitors and visitors, and ensuring that the event runs smoothly. The center's state-of-the-art facilities make it an ideal setting for a trade fair of this scale, accommodating the growing needs of the shoe industry.

For professionals in the footwear and fashion sectors, the QUARTERshoestart is more than just a trade fair; it’s an essential destination for staying ahead of industry trends, placing orders for the upcoming season, and strengthening business networks. Whether it's discovering the latest shoe collections, finding new suppliers, or gaining insights into market dynamics, the event serves as a crucial touchpoint for those looking to thrive in the fast-paced world of fashion and footwear. As one of the most prominent events in the shoe industry in Central Germany, the QUARTERshoestart continues to play a vital role in shaping the future of the footwear market.